TINY DOLL

Silver Spike
TitleTINY DOLL
ClientKIMBERLY - CLARK
Product / ServiceKLEENEX
CategoryA02. OTC Applications
EntrantJ. WALTER THOMPSON BANGKOK, THAILAND
Idea Creation J. WALTER THOMPSON BANGKOK, THAILAND
Production HOUSETON FILMS BANGKOK, THAILAND

Brief Explanation

A short film turns tissue paper into real inspiration for bully victims. “TINY DOLL” is a biographical short film that chronicles the trails, tribulations and triumphs of Rika Ishige, Thailand’s No.1 either and MMA Champion whose fire to fight is fuelled by her childhood traumas. In a 6-minute long take, she takes the audience through the story of her life, from the early days as a small and delicate girl made bully victim to finding strength to conquer her fears and become an MMA Champion. With “TINY DOLL”, Kleenex not only breaks the category norm, but raises a much-needed awareness of bullying in Thailand, empowering Thai women to fight back while still preserving their soft and gentle nature. #GENTLENOTWEAK

Credits

Name Company Position
João Braga J.WALTER THOMPSON BANGKOK Chief Creative Officer
Thasorn Boonyanate J.WALTER THOMPSON BANGKOK Creative Director/ Head of Content and Digital
Danai Apiwatmongkol J.WALTER THOMPSON BANGKOK Creative Group Head
Kusuma Arunanondchai J.WALTER THOMPSON BANGKOK Junior Art Director
Intira Tripukdeekul J.WALTER THOMPSON BANGKOK Digital Art Director
Supalerk Silarangsri J.WALTER THOMPSON BANGKOK Copywriter
Supanat Wachiralappaitoon J.WALTER THOMPSON BANGKOK Copywriter
Supannapa Traitonwong J.WALTER THOMPSON BANGKOK Brand Team Leader
Nutthapong Wannakovit J.WALTER THOMPSON BANGKOK Client Service Director
Michelle Abeleda J.WALTER THOMPSON BANGKOK Group Account Director
Prachawan Ketavan J.WALTER THOMPSON BANGKOK Head of Planning Director
Jiroj Mechoojit J.WALTER THOMPSON BANGKOK Head of Production
Duangjai Choomnoommanee J.WALTER THOMPSON BANGKOK Producer
Nattawut Poonpiriya Houseton Film Director
Wattanapong Wongwan Houseton Film Co-Director
Phaklao Jiraungkoonun Houseton Film Cinematographer
Chonlasit Upanigkit Houseton Film Editor
Amorn Nilthep Houseton Film Executive Producer
Kobrsak Noomnoi Houseton Film Producer
Kritakorn Tanuchaikar Soundwave Sound Designer
Chanut Thatritorn Aftershoot Post Production Post Production Artist
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