| Title | BILL BOWELLY |
| Brand | BOWEL CANCER AUSTRALIA |
| Product / Service | BOWEL CANCER AUSTRALIA |
| Category | B02. Non-profit Foundation-led Education & Awareness |
| Entrant | BWM DENTSU Melbourne, AUSTRALIA |
| Idea Creation | BWM DENTSU Melbourne, AUSTRALIA |
| PR | COX INALL CHANGE Melbourne, AUSTRALIA |
| Production | AIRBAG Melbourne, AUSTRALIA |
| Additional Company | RISK SOUND Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Phillip van Bruchem | BWM Dentsu | Associate ECD |
| Amy Hollier | BWM Dentsu | ECD |
| John Skaro | BWM Dentsu | Senior Writer |
| Rachel Blacklaws | BWM Dentsu | Writer |
| Alex Walding | BWM Dentsu | Art Director |
| Doireann Lally | BWM Dentsu | Agency Producer |
| Liam Annert | Risk Sound | Sound Engineer |
| Travis Hogg | Airbag | Production Director |
| Jordan Lott | Airbag | Production Producer |
| Justine Sywak | Cox Inall Change | General Manager |
| Claire Lees | Cox Inall Change | Senior Account Director |
| Nick Dundon | Cox Inall Change | Senior Account Manager |
| Ellen Donald | Cox Inall Change | Senior Account Executive |
| Nick Swifte | Dentsu X | Head of Investment |
Bowel cancer is the second-deadliest cancer in Australia. In this commercial British comedian, Bill Bailey - whose own Mum died of bowel cancer - plays the voice of a disgruntled bowel. He bemoans the fact that he is not as glamorous as a heart or a lung. And he describes how lonely – and potentially terminal – it is at the bottom…. In the hope that we all become more aware of this very important health issue.