Title | DOCTOR EVERYWHERE |
Brand | AC HEALTH |
Product / Service | KONSULTAMD |
Category | C01. Corporate Image & Communication |
Entrant | GIGIL Taguig, THE PHILIPPINES |
Idea Creation | GIGIL Taguig, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Nikka Melchor | GIGIL | Copywriter |
Herbert Hernandez | GIGIL | Partner |
Badong Abesamis | GIGIL | Partner |
Jeano Cruz | GIGIL | Head of Social |
Kat Melo | GIGIL | Art Director |
Isabel Prollamante | GIGIL | Partner |
Isabel Prollamante | GIGIL | Partner |
Sai Guerra | GIGIL | Account Executive |
The activation was mounted on January 7, 2018 around the Philippines.
The activation helped member acquisition of KonsultaMD surge by 54% vs. previous year.
This activation allowed Filipinos to experience the benefit of the brand: that wherever there's a phone, there's a doctor one can consult, with KonsultaMD.
To promote itself, KonsultaMD--the Philippines' premier telehealth company--put up pop-up clinics which mysteriously sprouted all over the country. All were unstaffed, and just had a phone which anyone could use as a direct line to consult a doctor. The idea demonstrated the company's benefit that there's a doctor wherever there's a phone.