Creative Execution

The activation was mounted on January 7, 2018 around the Philippines.

The activation helped member acquisition of KonsultaMD surge by 54% vs. previous year.

This activation allowed Filipinos to experience the benefit of the brand: that wherever there's a phone, there's a doctor one can consult, with KonsultaMD.

To promote itself, KonsultaMD--the Philippines' premier telehealth company--put up pop-up clinics which mysteriously sprouted all over the country. All were unstaffed, and just had a phone which anyone could use as a direct line to consult a doctor. The idea demonstrated the company's benefit that there's a doctor wherever there's a phone.