VICKS TOUCH OF CARE PHILIPPINES

Bronze Spike
TitleVICKS TOUCH OF CARE PHILIPPINES
ClientPROCTER AND GAMBLE, VICKS PHILIPPINES
Product / ServiceVICKS
CategoryA02. OTC Applications
EntrantPUBLICIS SINGAPORE, SINGAPORE
Idea Creation PUBLICIS SINGAPORE, SINGAPORE
Idea Creation 2 PROCTER & GAMBLE Singapore, SINGAPORE
PR MSL PHILIPPINES Manila, THE PHILIPPINES
Production PUBLICIS SINGAPORE, SINGAPORE

Brief Explanation

This is the true story of Hernando, a despised and feared street thug who lives by himself in a Philippines slum. One fateful day, he discovers that the people living next door have abandoned their baby. His initial reaction is to try and give the baby away, not wanting anything to do with him. But then he softens, perhaps seeing something of himself in the baby, and eventually decides to care for him. Their relationship grows, and we begin to see a change in Hernando himself. The true hurdle comes when he is visited by social workers who question his ability to raise baby Race. It is then that we discover his total turnaround, and see that he is now working a proper job, and wanting to be a real father to baby Race. In a way, they have saved each other.

Credits

Name Company Position
Ajay Vikram Publicis Singapore Chief Creative Officer, Global Clients
Tricia Matoto Publicis Singapore Associate Creative Director
Martin Loh Publicis Singapore Creative Group Head
Natalie VanderVorst Publicis Singapore EVP Global Clients
Prachi Partagalkar Publicis Singapore Group Account Director
Jessica Geli Publicis Singapore Account Director
Hesperus Mak Publicis Singapore Account Planner
Maithreyi Jagannathan Procter and Gamble VICKS Associate Marketing Director
Lipi Banerjee Procter and Gamble VICKS Healthcare leader, Philippines and Indonesia
Edgar Delas Alas Procter and Gamble VICKS Asst Brand Manager, Philippines
Lizanne Alcazaren Freelance Agency Producer
Toffee de Guzman Freelance Agency producer
Sheron Dayoc StraightShooters Inc Film Director
John Erise Publicis Singapore Art Director
Adli Jumat Publicis Singapore Digital Content Specialist
Gita SriRam MSL Philippines Business Operations Director
Orly Ramas MSL Philippines Head of MSL PH
Vanessa Dingcong MSL Philippines Account Director
Earl Ortega MSL Philippines Planner
Links
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