Title | RITEMED BUDGET EPICS - KNIGHT OF THE LIVING DEAD |
Brand | RITEMED PHILIPPINES, INC. |
Product / Service | GENERIC MEDICINES |
Category | C01. Corporate Image & Communication |
1 of 3 Campaign | |
Entrant | McCANN MANILA, THE PHILIPPINES |
Idea Creation | McCANN MANILA, THE PHILIPPINES |
Production | HIT PRODUCTIONS Makati City, THE PHILIPPINES |
Production 2 | JUST ADD WATER PRODUCTIONS Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Raul Castro | McCann Worldgroup Philippines | Chief Creative Officer |
Joe Dy | McCann Worldgroup Philippines | Executive Creative Director |
Maan Bautista | McCann Worldgroup Philippines | Creative Director |
Fran Palines | McCann Worldgroup Philippines | Copywriter |
Mon Garcia | McCann Worldgroup Philippines | Managing Partner |
Bambi Reyes | McCann Worldgroup Philippines | Business Group Director |
Camille Datu | McCann Worldgroup Philippines | Account Director |
Chot Aldeguer | McCann Worldgroup Philippines | Account Manager |
Miguel De Leon | McCann Worldgroup Philippines | Digital Strategy Director |
Mavic Martin | Just Add Water Production | Producer |
Philip Jarilla | HIT Productions | Sound Engineer |
Vincent Guerrero | RiteMED | AVP, General Manager |
Jenny Gonzaga | RiteMED | Client |
Angela Santiago | RiteMED | Client |
In the Philippines, generic medicines are viewed as inferior to branded medicines. RITEMED is the Philippines leading brand for OTC generics and we wanted to dispel that myth. Using the most common* medium for the lower income market, RADIO*. (*second only to social media) Each spot demonstrated two scenarios, an expensive big budget scene done with sound taken from expensive, big budget sound productions, then for comparison, followed it up with the same scene done by a person using ONLY simple objects lying around. The resulting sounds were almost exactly the same, (listen closely with earphones, and you’ll spot the differences) but with the second version done at a fraction of the cost. To achieve this, we got engineers to replicate the big budget scenes with everyday tools (see pictures). This demonstrates that you can get the same effect at a much lower price, which is exactly what RiteMed offers.