Title | THREE DAYS TO SEE |
Brand | BAYER YAKUHIN, LTD |
Product / Service | EYE HEALTHCARE |
Category | B01. Brand-led Education & Awareness |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
DAISUKE SHIRAISHI | HAKUHODO INC. | SENIOR CREATIVE DIRECTOR |
TOMOHIKO HIKIMA | HAKUHODO INC. | INTERACTIVE DIRECTOR |
YOSHIFUMI TAKEDA | HAKUHODO INC. | INTERACTIVE PLANNER |
TOMOYA ISHIBASHI | HAKUHODO INC. | INTERACTIVE PLANNER |
NAOKO TAJIMA | FREELANCE | FILM DIRECTOR |
NAOYUKI WATANABE | HAKUHODO PRODUCTS INC. | PRODUCER |
HAYATO ARAKAWA | HAKUHODO PRODUCTS INC. | PRODUCER |
MASATAKA OKADA | HAKUHODO PRODUCTS INC. | PRODUCTION MANAGER |
TORU BAN | FREELANCE | CHEIF CAMERA OPERATOR |
YU OISHI | FREELANCE | CAMERA OPERATOR |
MUGI OIKAWA | HAKUHODO PRODUCTS INC. | OFFLINE EDITOR |
ALEX BRODIE | DIGITAL GARDEN | VFX ARTIST |
MASAYUKI OODAIRA | HAKUHODO PRODUCTS INC. | MIXER |
MASAKI ETO | BIGMADE MUSIC INC. | MUSIC COMPOSER |
This work is a short film of Helen Keller’s essay, “Three Days to See,” published in The Atlantic magazine in 1933. The essay is a monologue of Keller making her way around the New York area, presenting the people, things, and scenery she would like to see, if she could have eyesight for just three days. The first day features seeing those who supported her with the deepest affection; the second day, the interweaving of humanity and nature that is our culture and history; and the third day, the people and society that boldly go about living their lives in the present moment. These things are ordinary scenes for those who have eyesight. However, Keller sees a precious beauty in these ordinary scenes, seeing what those with eyesight can’t, and through it, promoting the simple delight and priceless value of being alive.