Title | PREDICT TO PREVENT |
Brand | SAMSUNG |
Product / Service | DEPRESSION AWARENESS CAMPAIGN |
Category | B01. Brand-led Education & Awareness |
Entrant | BBDO BANGKOK, THAILAND |
Idea Creation | BBDO BANGKOK, THAILAND |
Production | 1MOBY Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Suthisak Sucharittanonta | BBDO Bangkok | Chairman & Chief Creative Officer |
Anuwat Nitipanont | BBDO Bangkok | Deputy Chief Creative Officer |
Pitha Udomkanjananan | BBDO Bangkok | Creative Director |
Nattagorn Thairattanasuwan | BBDO Bangkok | Associate Creative Director |
Thiti Boonkerd | BBDO Bangkok | Creative Group head |
Vasinee Poungngern | BBDO Bangkok | Senior Copywriter |
Charnpanu Suchaxaya | BBDO Bangkok | Senior Art Director |
Manamai Rodpetch | BBDO Bangkok | Copywriter |
Taksina Vasaruchapong | BBDO Bangkok | Group Client Service Director |
Ruengrawee Lertdejdecha | BBDO Bangkok | Group Account Director |
Tanyawan Wongapichart | BBDO Bangkok | Account Director |
Introducing Samsung Predict To Prevent – a keyboard app that recommends the right mix of words to use with someone who is hurting from depression. By utilising the predictive text function, the keyboard detects words that can potentially hurt people and recommends a better response to prevent the reader from misinterpreting the message, which can have a damaging effect on the reader; such as self-harm or suicide. Predict to Prevent is compatible with every messaging application and the keyboard is available in English and Thai.
Introducing Samsung Predict To Prevent – a keyboard app that recommends the right mix of words to use with someone who is hurting from depression. By utilising the predictive text function, the keyboard detects words that can potentially hurt people and recommends a better response to prevent the reader from misinterpreting the message, which can have a damaging effect on the reader; such as self-harm or suicide. Predict to Prevent is compatible with every messaging application and the keyboard is available in English and Thai.
- Samsung Predict To Prevent becomes the tool to communicate with people with depression that psychiatrist recommends to patient’s family. - Over 300,000 words were predicted to prevent a tragedy from depression. - 28 million media impressions
Because communicating with people with depression can sometimes do more harm than good, despite their best intentions.Texting is the main channel people use to communicate with one another, and for people with depression, communication via text is riskier than face to face communication because readers are unable to recognise tone of voice, facial expressions or body language. Predict to Prevent's strategy is to protect people with depression from harmful words before they reach them.
Application URL | Supporting Webpage