Title | SCENT CARD GAME |
Brand | EISAI CO.,LTD. |
Product / Service | SCENT CARD GAME |
Category | B01. Brand-led Education & Awareness |
Entrant | TOPPAN PRINTING Tokyo, JAPAN |
Idea Creation | TOPPAN PRINTING Tokyo, JAPAN |
Idea Creation 2 | 6D-K Tokyo, JAPAN |
Production | MITSUBISHI CO.,LTD Tokyo, JAPAN |
Additional Company | NORTHSHORE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Mitsunori Kamei | Toppan Printing Co., LTD. | Staff |
Masahiro Kurihara | Toppan Printing Co., LTD. | Staff |
Ayano Nagao | Toppan Printing Co., LTD. | Staff |
Makoto Amino | Toppan Printing Co., LTD. | Staff |
Keisuke Noda | Toppan Printing Co., LTD. | Staff |
Naoki Kizu | Toppan Printing Co., LTD. | Staff |
Shogo Kishino | 6D-K co.,Ltd | Director |
Ko Yamamoto | northshore Inc. | Staff |
Hiroshi Nakata | northshore Inc. | Staff |
Hidekazu Shime | Mitsubishi co.,Ltd | Staff |
This new card game based on a traditional Japanese card game called "KARUTA" has simple rules. The game consists of 10 scented cards and 10 picture cards. The picture cards are placed face up. The players smell the scented cards and grab the associated picture card before anybody else. Using data on the scents that people with dementia find hard to identify, we intentionally chose scents that people find easy to identify to make the game enjoyable and printed cards with these scents. As they lose the ability to communicate with their surroundings, dementia is a difficult illness for both patients and their peers. This project highlights the remanding olfactory senses a patient possesses, instead of emphasizing the painful aspects of the disease, by allowing players to notice a difference in how they register smell, creating an opportunity for patients to communicate with their families and those around them.
The Scent Card Game, unlike early detection tests, helps patients find smells that they can still sense through enjoyment with their families. As a result, we aimed for it to have a gentle and kind impression, without causing tension or anxiety. Moreover, we devised its materials and process to feel comfortable to the touch when handled, emphasizing an easy to handle size and thickness. Karuta (a Japanese card game) is originally a loan word, and there is a theory that it shares the same etymology as karute (the Japanese word for medical record, originating from karte, a German word referring to card). We hope that the game’s role is that of an at-home medical chart.
The Scent Card Game facilitates communication with family and friends and allows people to have fun while discovering how they perceive scents differently. The Scent Card Game is being used as a means of communication with and among the elderly in adult daycare, nursing care, and rehabilitation facilities. The game is also being used in awareness-raising activities for their family members and caregivers. To begin with, we conducted a hands-on meeting for mid-level company employees. After brushing up the game’s rules and so forth based on the result, we organized a hands-on meeting for new hires and had actual patients at adult daycare facilities try the game out.