Creative Execution

Johnson & Johnson's Indonesia created Panggung Kampung Sehat is a wayang puppet show that tells health awareness stories in a witty and extremely entertaining way. The shows were held in community centres all across Indonesia in collaboration with Indonesia's largest convenience store and also with support from the government.

As a result of this dramatically different approach, the health education campaign gained support from the Indonesia's largest mini market chain and even from government. The support allows us to spread the campaign to rural communities all across Indonesia. While at the same time the campaign also gained free media coverage from national media outlets with total of 22,908,835 impression and 1,292,320,000 PR value. But most importantly, the campaign is able to help increasing health awareness for people in rural communities.

Wayang puppet show in Indonesia is a traditional and popular medium that has been successfully used to spread knowledge, news, stories, even religion, for hundreds of years. So we created Panggung Kampung Sehat, a wayang puppet show that tells health awareness stories in a witty and extremely entertaining way.

Repackage health education seminars into witty and entertaining stories so that they are more effective in spreading health awareness message to the people in Indonesia's rural communities.