Title | BEAN JELLY RECIPE FOR GOOD WOUND CARE |
Brand | 3M NEXCARE |
Product / Service | HYDROCOLLOID BANDAGES |
Category | A03. OTC Products / Devices |
Entrant | ASIANCE KOREA Seoul, SOUTH KOREA |
Idea Creation | ASIANCE KOREA Seoul, SOUTH KOREA |
Media Placement | ASIANCE KOREA Seoul, SOUTH KOREA |
Production | CREATIVEMAS Seoul, SOUTH KOREA |
Additional Company | 3M KOREA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Younha Lim | Asiance Korea | Creative Director |
Eunju Kim | Asiance Korea | Account Manager |
Olivier Mouroux | Asiance Korea | Business Director |
Juyeon Kim | Asiance Korea | Account Executive |
Myungchai Na | 3M Korea | Marketing Manager |
Jee-young Yi | 3M Korea | Marketer |
Guik Lee | creativemas | Production Copywriter |
Namhun Kim | creativemas | Production Company Producer |
Youna Choi | creativemas | Production Art Director |
Saida | n/a | Director |
Hyoung-guen Jeon | n/a | Director |
With the sound of nature in the space, the Intro illustrates the texture of Bean Jelly as it drops from above. This commercial describes Bean Jelly Recipe for wound treatment. First, the Bean Jelly is cut and after spraying with water. Then, the hand begins to rub the Bean Jelly. The Bean Jelly is shown in time-lapse editing as it is dried in a dehydrator completely for 10 hours at 70°C. However, the commercial reveals that the Bean Jelly recipe was a trick and shows the real solution for wound treatment that was hidden.