The Campaign

Unlike most women, commercial sex workers actually look forward to their periods. Because it’s the only time they cannot be forced to work. Introducing Project Free Period. An initiative that turned their 3 days of periods, or 3 days of no work, into 3 days of learning. We partnered with professional trainers and Prerana, an anti-trafficking NGO, to create a unique curriculum. It comprises of skills that can create economic sustenance, and are compressed into 3-day modules. So that they can use their period days to skill themselves in another trade. Project Free Period takes the most natural and biological occurrence in a woman's life... her periods and changes it into the most basic of human rights... self respect.

Creative Execution

The curriculum is made up of 8 skills that run these around the month, every month. To help scale up our ability to train, on International Women’s Day, we put out a social media campaign to recruit volunteer trainers. We also got popular influencers like Olympic medalist, P.V. Sindhu and Instagram celebrity Priya Malik to talk about the initiative. To introduce the world to our students and to introduce our students to a new source of income, we run exhibitions of our products at various locations and also through our partnership with India's largest retail chain, Big Bazaar. With the support of Ujjivan, India's largest micro-finance company, we also run financial literacy classes for our students. With colleges offering to manage the project, banks offering to run financial management classes, and more brands extending their support, Project Free Period is now India's largest volunteering program built through a public-private partnership.

Over 210 days of training. Zero dropouts with every student finishing at least one skill. About 15000 days of periods turned into 15000 days of learning. Volunteers enrolled through online campaign - 67384 from across 17 states. Retail Partnership with Big Bazaar. Financial partnership with Ujjivan. Potential income generated (as per value attached to services and profits from exhibitions) - over 4.5 million indian rupees. 40% increase in Brand Equity Total reach - 1.7 billion

The curriculum is made up of 8 skills that run these around the month, every month. To help scale up our ability to train, on International Women’s Day, we put out a social media campaign to recruit volunteer trainers. We also got popular influencers like Olympic medalist, P.V. Sindhu and Instagram celebrity Priya Malik to talk about the initiative. To introduce the world to our students and to introduce our students to a new source of income, we run exhibitions of our products at various locations and also through our partnership with India's largest retail chain, Big Bazaar. With the support of Ujjivan, India's largest micro-finance company, we also run financial literacy classes for our students. With colleges offering to manage the project, banks offering to run financial management classes, and more brands extending their support, Project Free Period is now India's largest volunteering program built through a public-private partnership.