Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Co-Creation & User Generated Content
PLAY WITH YOUR FOOD
LOTTE
SOH
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DOMANI Tokyo JAPAN
WASTELAND WITH A V
FRUCOR
V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Short List
M ART M'S
MARS JAPAN
M&M’S®
BBDO JAPAN Tokyo JAPAN HIROMURA DESIGN OFFICE Tokyo / KIRINZI Tokyo JAPAN
PIZZA HUT DELIVERY - FREESTYLING CHRISTMAS WISH LIST
PIZZA HUT
PIZZA HUT DELIVERY
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
BLACK DOG SYNDROME
CARE
SOCIAL PROBLEM AWARENESS
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
COMPLETE THE SLURPEE SUMMER HIT SONG
7-ELEVEN
SLURPEE DRINK
GIGIL Taguig THE PHILIPPINES
RETURN TO SHANGHAI
ALIBABA
WOMEN IN SHANGHAI
W Shanghai CHINA W Shanghai CHINA
A07 Use of Talent
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
WIGGLE WHILE YOU BRUSH WITH MACLEANS
GSK / MACLEANS
MACLEANS KIDS TOOTHPASTE
PHD Sydney AUSTRALIA THE WIGGLES Sydney AUSTRALIA
CANESTEN - THRUSH: THE MUSICAL
BAYER
CANESTEN
PHD Sydney AUSTRALIA SKETCHSHE SYDNEY AUSTRALIA
Gold
HOUSE OF EMOTIONS
INTEL
AI
OGILVY BEIJING CHINA INTEL INSIDE AGENCY San Francisco / RADICAL MEDIA New York USA
52 MAYORS OF DANZHAI
DALIAN WANDA GROUP CO.,LTD.
WANDA DANZHAI VILLAGE
OGILVY BEIJING CHINA OGILVY BEIJING CHINA
HAIR TALK
UNILEVER
SUNSILK
J. WALTER THOMPSON BANGKOK THAILAND JUMP FILM Bangkok THAILAND
TINY DOLL
KIMBERLY - CLARK
KLEENEX
J. WALTER THOMPSON BANGKOK THAILAND HOUSETON FILMS BANGKOK THAILAND
THE IKEA HUMAN CATALOGUE
IKEA
IKEA CATALOGUE
BBH Singapore SINGAPORE
Bronze
SUEDE GULLY
PUMA
PUMA SUEDES
DDB MUDRA Mumbai INDIA BALANCING ACT Mumbai INDIA
FRIENDSHIT
KASIKORNBANK PUBLIC COMPANY LIMITED
K PLUS
GREYNJ UNITED Bangkok THAILAND HUB HO HIN BANGKOK / SHOTS POST PRODUCTION Bangkok THAILAND
ŠKODA X HANDSOME DANCER “COINCIDANCE”
ŠKODA TAIWAN
ŠKODA BRAND
REDBIT PICTURES Taipei City CHINESE TAIPEI REDBIT PICTURES Taipei City CHINESE TAIPEI
Bronze
KING KENNY
STANDARD CHARTERED BANK
LIVERPOOL FC PARTNERSHIP
STANDARD CHARTERED BANK Singapore SINGAPORE MILKMONEY Sydney AUSTRALIA
UNWRITTEN REVIEWS
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
YOUKU - REDEFINE VASE
YOUKU
VASE
FRED & FARID SHANGHAI CHINA CHOPSTICKS DIVISION Shanghai CHINA
POWER OF BOUTIQUE
BANGKOK AIRWAYS
AIRLINE
McCANN Bangkok THAILAND PHENOMENA Bangkok THAILAND
SMARTPHONE JUNIOR HIGH SCHOOL
SOFTBANK
ULTRA GIGA MONSTER(USE DATA CAPACITY UP TO 50 GB)
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN
ATARASHIICHIZU
CULEN INC.
ATARASHIICHIZU
GEEK PICTURES Tokyo JAPAN
THE PHILHARMONIC TURNTABLE ORCHESTRA
TECHNICS/PANASONIC CORPORATION
TECHNICS/ SL-1200
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo JAPAN
MAGNUM X TAKE PLEASURE SERIOUSLY
HINDUSTAN UNILEVER
MAGNUM ICE CREAM
MINDSHARE Mumbai INDIA
A08 Live Brand Experience
REDEFINING DISTANCE
NTT DOCOMO, INC.
NTT DOCOMO 5G MOBILE NETWORK TECHNOLOGY
DENTSU INC. Tokyo JAPAN ELEVENPLAY Tokyo / RHIZOMATIKS Tokyo JAPAN
Short List
HIBIYA FESTIVAL - A VIBRANT CELEBRATION OF THEATRE AND PERFORMING ARTS
MITSUI FUDOSAN CO.,LTD / HIBIYA AREA MANAGEMENT
TOKYO MIDTOWN HIBIYA
DENTSU LIVE INC. Tokyo JAPAN CLAY & COMPANY Tokyo / WM INC. Tokyo JAPAN
COSPLAY ENCYCLOPEDIA
KODANSHA
ANIMAL ENCYCLOPEDIA "MOVE"
DENTSU INC. Tokyo JAPAN DENTSU LIVE INC. Tokyo / GEEK PICTURES Tokyo JAPAN
Short List
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN ALI XEESHAN THEATRE STUDIO Lahore / THE VIDEOGRAPHERS Lahore PAKISTAN
NIKE REACT STUNT
NIKE
NIKE REACT SNICKERS
WIEDEN+KENNEDY SHANGHAI CHINA KINETIC WORLDWIDE Shanghai CHINA
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
MELBOURNE'S LONGEST EVER ENCORE
PUBLIC TRANSPORT VICTORIA
NIGHT NETWORK
Y&R ANZ Melbourne AUSTRALIA Y&R ANZ Melbourne AUSTRALIA
VIRTUAL EQUALITY
QUEERAZ
MARRIAGE EQUALITY
J. WALTER THOMPSON Sydney AUSTRALIA LUSCIOUS INTERNATIONAL Sydney / STAPLES VR Auckland AUSTRALIA / NEW ZEALAND
ALIVE AD BOARD
FUJI TELEVISION NETWORK, INC.
HIT VARIETY SHOW “VS ARASHI”
DENTSU INC. Tokyo JAPAN
STAR VENTURE
HEINEKEN THAILAND
HEINEKEN
J. WALTER THOMPSON BANGKOK THAILAND WAKEUP RABBIT Bangkok / SHOTS POST PRODUCTION Bangkok THAILAND
SOUND-FREE CONCERT
JAPAN PHILHARMONIC ORCHESTRA
ORCHESTRA CONCERT
TBWA\HAKUHODO INC. Tokyo JAPAN ROBOT COMMUNICATIONS Tokyo JAPAN
SAMSUNG'S EMOJI FACELIFT
SAMSUNG
GALAXY S9 AND S9+
LEO BURNETT SYDNEY AUSTRALIA IMAGINATION Sydney / HABITAT MEDIA St Peters AUSTRALIA
UBISOFT CHINAJOY LIVE SHOW
UBISOFT CHINA
UBISOFT GAMING
FREEMANXP Shanghai CHINA FREEMANXP Shanghai CHINA
A09 Branded Games
WASTELAND WITH A V
FRUCOR
V ENERGY DRINK
TKT SYDNEY AUSTRALIA
Silver
CAR CURLING
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE Seoul / MOG COMMUNICATIONS Seoul SOUTH KOREA
SHIBUYA FALLOUT
TOWA PICTURES
MISSION: IMPOSSIBLE - FALLOUT
DENTSU EVENT OPERATIONS INC. Tokyo JAPAN DENTSU EVENT OPERATIONS INC. Tokyo / DENTSU INC. Tokyo JAPAN
A10 Use of Digital & Social
PLAY WITH YOUR FOOD
LOTTE
SOH
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DOMANI Tokyo JAPAN
720 HOURS OF YOUTH
Y!MOBILE
Y!MOBILE
HAKUHODO KETTLE INC Tokyo JAPAN AOI PRO. INC. Tokyo / BABEL LABEL Tokyo JAPAN
Short List
MAXIS HUATAR
MAXIS MALAYSIA
MAXIS
ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA MOJO FILMS Petaling Jaya / GTR Petaling Jaya MALAYSIA
MY STRAW
BINGGRAE BANANA-FLAVORED MILK
BANANA-FLAVORED MILK
INNORED Seoul SOUTH KOREA WEPP Seoul / SONYEON Seoul SOUTH KOREA
THE LEGEND'S ACT
KDDI CORPORATION
AU HIKARI
HAKUHODO DY DIGITAL Tokyo JAPAN CHURUN COMPANY Osaka JAPAN
BLUIE
THE STAR
BLUIE
BASHFUL Sydney AUSTRALIA
LOSERS' PARADISE
AIR NEW ZEALAND
AIR NEW ZEALAND TRAVEL
HOST/HAVAS Sydney AUSTRALIA FINCH Sydney AUSTRALIA
Short List
SMARTPHONE JUNIOR HIGH SCHOOL
SOFTBANK
ULTRA GIGA MONSTER(USE DATA CAPACITY UP TO 50 GB)
HAKUHODO INC. Tokyo JAPAN HAKUHODO PRODUCT'S Tokyo JAPAN