FOREVER

TitleFOREVER
BrandELE TUJAA THAILAND
Product / ServiceELE MINERAL WHITE MASK PLUS
CategoryA03. Online: Fiction
EntrantLOBSTER & CO COMPANY.,LTD. Bangkok, THAILAND
Idea Creation LOBSTER & CO COMPANY.,LTD. Bangkok, THAILAND
Production PHENOMENA Bangkok, THAILAND

Credits

Name Company Position
Bongkochatorn Naksawat Lobster & Co Company Limited Executive Creative Director

The Campaign

Time changes, everything changes. From young to old. Even love promise changes. The first part is comparing the look of friends of the same age from past to present by using the “rhythmic dance” to a Thai oldie hit song “Your Heart My Heart”. The song is about a man’s love promise to his woman that his love is forever. Even if the world broke down, he would still love her. However, as time passes by in the ad, everyone becomes old except one of his wife’s friend. Hence, the man loses to this lady’s unchanged beauty and fall for her. Next part, through Thai humor, is to emphasis on the product name in a new way by showing the “behind-the-scene” argument between the product owner and the creative team. The viewers would not feel forced and the product name goes straight to viewers’ mind right at the first viewing.

Creative Execution

The first part is comparing the look of friends of the same age from past to present by using the “rhythmic dance” to a Thai oldie hit song “Your Heart My Heart”. The song is about a man’s love promise to his woman that his love is forever. Even if the world broke down, he would still love her. However, as time passes by in the ad, everyone becomes old except one of his wife’s friend. Hence, the man loses to this lady’s unchanged beauty and fall for her. Next part, through Thai humor, is to emphasis on the product name in a new way by showing the “behind-the-scene” argument between the product owner and the creative team. The viewers would not feel forced and the product name goes straight to viewers’ mind right at the first viewing.

Reaching oranic views 6,363,612 within 5 days Searching for "ele" increased by up to 129% Sales increased by up to 192% Shared posts up to 23k

It is not just a product advertisement, but more like an entertaining video clip for people in social media. People are still watching it even though they know it is an advertising...don’t SKIP it and willing to SHARE and even recall the brand in their mind. This is the effectiveness of how to use FUN to capture their intentions by only one time watching.

ELE is the new cream product in the market. How we can make it outstanding amongst other cream products and make people remember and love the brand at first sight of watching this video.

Links
Video URL