Title | HAIR TALK |
Brand | UNILEVER |
Product / Service | SUNSILK |
Category | A03. Online: Fiction |
Entrant | J. WALTER THOMPSON BANGKOK, THAILAND |
Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
Production | JUMP FILM Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
SheungYan Lo | J. Walter Thompson APAC | Chairman, APAC Creative Council |
João Braga | J.WALTER THOMPSON BANGKOK | Chief Creative Officer |
Pingkan Rarumangkay | J. Walter Thompson Jakarta | Creative Director |
Sebastian Chendra | J. Walter Thompson Jakarta | Creative Group Head |
Natya Arun | J. Walter Thompson Jakarta | Copywriter |
Edwin Yacob | J. Walter Thompson Jakarta | Art Director |
Piya Churarakpong | J.WALTER THOMPSON BANGKOK | Creative Director |
Jiradej Penglengpol | J.WALTER THOMPSON BANGKOK | Associate Creative Director |
Marco Versolato | J. Walter Thompson Singapore | Global Executive Creative Director |
Prachawan Ketavan | J.WALTER THOMPSON BANGKOK | Head of Planning |
Sarah Hempstead | J. Walter Thompson Singapore | Global Business Director |
Catherine Gianzon | J.WALTER THOMPSON BANGKOK | Regional Brand Director |
Len de Rosales | J.WALTER THOMPSON BANGKOK | Group Account Director |
Siriporn Kampong | J.WALTER THOMPSON BANGKOK | Account Director |
Jiroj Mechoojit | J.WALTER THOMPSON BANGKOK | Production Director |
Attapong Chooamnard | J.WALTER THOMPSON BANGKOK | Agency Producer |
Vasuphon Kriangprapakit | JUMP Film | Director |
Chinnapat Potieng | JUMP Film | Co-Director |
Vannapond Noigasame | JUMP Film | Assistant director |
Chalonggwut Chorruangsak | JUMP Film | Director of Photography |
Wisarut Deelorm | JUMP Film | Editor |
Luksamee Endoo | JUMP Film | Art Director |
Luksamee Endoo | JUMP Film | Art Director |
Jeeranun Nutchayapolworakul | JUMP Film | Producer |
Yaowalak Saekhow | JUMP Film | Production manager |
Nantawan Cherdphol | JUMP Film | Production manager |
Sanya Klongkitcharoen | JUMP Film | Focus Puller |
Sanya Klongkitcharoen | JUMP Film | Focus Puller |
Parichad Wisetpanich | JUMP Film | Casting team |
Thanatouch Kittikunatip / Jirapat Thunnoppachat / Kwanhatai Chittiwatana | JUMP Film | Makeup – Hair Stylist / Costume stylist |
Every inch of hair is an important milestone on her journey to womanhood. The longer it gets, the more feminine she is.
Inspired by real story of transgender Rock Kwanlada, the film portrays a journey of exploration, her obstacles and achievements – always from the point of view of her hair. It was initially posted on the brand’s Facebook page, and without any paid media, gathered 2.5 million purely organic views and 25K shares within the first 48H.
The film was an instant hit on social media and within 2 months of the launch, has gathered 37 million views, over 500K reactions and 60K shares, sparking a nationwide conversation around gender and stereotypes. Brand mentions on social media have risen 1.500% and the market share for the variant increased 22% in the month of the launch.
Like thousands of girls in Thailand and across the world, Rock was born in a man’s body. Sunsilk tells her life story from the point of view of her hair. Every inch of hair is an important milestone on her journey to womanhood. The longer it gets, the more feminine she is. The film is starred and inspired by the true story of 20 year-old Rock Kwanlada, first runner-up Miss Tiffany Universe 2017.
Everywhere, girls love to stick together. Thailand is no exception. But if you look carefully, you may often find that one of them is actually more than a girl. For Sunsilk, every girl should be able to explore the world freely with the hair by her side – and we mean every girl. Here we build on that brand belief to communicate our long hair variant.