Title | STOP DOWNLOADKILL |
Brand | BUSAN METROPOLITAN POLICE AGENCY |
Product / Service | BUSAN METROPOLITAN POLICE AGENCY |
Category | A13. Excellence in Audience Engagement & Distribution Strategy |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Additional Company | JUNPASANG PRODUCTION Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Hyungkyun Oh | Cheil Worldwide | ART DIRECTOR |
Seongphil Hwang | Cheil Worldwide | ART DIRECTOR |
Seungree Kang | Cheil Worldwide | COPYWRITER |
Weonil Lee | Cheil Worldwide | ACCOUNT DIRECTOR |
Hyungwoon Kim | Cheil Worldwide | ACCOUNT EXECUTIVE |
Seungjun Na | Cheil Worldwide | ACCOUNT EXECUTIVE |
Donghan Kim | Cheil Worldwide | MARKETING COMMUNICATION MANAGER |
Annie Lim | Cheil Worldwide | MARKETING COMMUNICATION MANAGER |
Daewon Min | Cheil Worldwide | MARKETING COMMUNICATION MANAGER |
Jiwon Choi | JW Pictures | PHOTOGRAPHER |
Wanmo Koo | Bounce Creative | DESIGNER |
Jeakyun Kim | Bounce Creative | DESIGNER |
Sungjin Lee | Bounce Creative | DESIGNER |
Hyunkuk Kwak | Uranium238 | DIRECTOR |
Myungjun Kim | Freelancer | CINEMATOGRAPHER |
Eunki Lee | Freelancer | GAFFER |
Seunghyun Jo | Junpasang Production | PRODUCTION DESIGNER |
Kyounghyun Kim | Junpasang Production | EXECUTIVE PRODUCER |
Hyungju Park | Junpasang Production | FILM PRODUCER |
Junyoung Yang | Fatboy | EDITOR |
Wonwoo Choi | Fatboy | FLAME ARTIST |
Taehee Park | Fatboy | FLAME ARTIST |
Sunglae Hong | Kiss FM | SOUND DESIGNER |
Jawan Koo | ON The Track | MUSIC COMPOSER |
Hakyoung Yim | Uranium238 | ASSISTANT DIRECTOR |
Hyewon Ha | Rue N Ran | MODEL AGENCY |
Taeyul Ko | Freelancer | DESIGNER |
Sanguk Na | Freelancer | DESIGNER |
Hyoeun Jeon | Freelancer | TRANSLATOR |
South Korean police decided to make Peeping Toms never want to see illegal voyeur videos again. The police used fake hidden camera videos to reduce the circulation of the real ones, and also to discourage viewers from downloading and consuming them by changing their thoughts about illegal voyeur videos. The police uploaded their fake videos onto 23 file-sharing sites. The fake videos show women in different places who, at the end of the video, suddenly change into a ghost-like character, scaring the viewer. And subtitles appear, saying “You might be the one pushing her to commit suicide. Police are monitoring this site.” Those who wanted to secretly watch voyeur videos late at night became trapped through the media they were accustomed to using.
To directly deal with people downloading illegal voyeur videos, the Police Cybercrime Unit went undercover and entered the ‘online black market' of such videos. Using dozens of different IDs and IP addresses to fool downloaders, they uploaded their fake voyeur videos. From Oct.17 to Dec.17, 2017, a total of 3,500 fake voyeur videos were uploaded onto 23 file-sharing sites. For two months, 51,399 Peeping Toms downloaded the fake videos. The very moment the viewers watched the voyeur video, the police informed them of the harm they were causing and gave them a stern warning.
51,399 Peeping Toms downloaded the fake videos from the 23 file-sharing sites. The fear of the police watching them curbed downloads, and the circulation of illegal voyeur videos on the ‘online black market’ dropped by up to 21%. Featured in all major news channels nationwide and in over 100 media channels globally, the campaign reached over 5M people. Furthermore, it initiated a discussion about penalizing those who viewed the voyeur videos. A lawmaker and the South Korean government on their official blog also expressed their support of the campaign. The campaign took place from Oct.17 to Dec.17, 2017, and in November 2017, a bill to strengthen punishment for voyeur crimes was proposed in the National Assembly. “Must See Video” BBC “A fake porn video horrifying perverts” 9 NEWS “Original idea against hidden camera" Le Monde *All data in the entry form are official police data
More and more women are becoming victims of hidden camera sex crimes in South Korea. Since only filming voyeur videos is punishable, people download them without feeling guilty. The police found a way to reach those who were downloading the illegal videos. They created fake voyeur videos in which the woman being secretly filmed suddenly turns into a ghost-like character, scaring the viewer. Going undercover, the police uploaded the fake voyeur videos onto the 23 file-sharing sites. 51,399 Peeping Toms downloaded them, and as a result, the circulation dropped by up to 21%.
The police found a way to directly reach those who were downloading the illegal videos. The Police Cybercrime Unit first tracked where people were downloading the illegal voyeur videos from. Upon identifying 23 file-sharing sites with the highest traffic, the police circulated their fake hidden camera videos there. The videos show women in different places, such as the subway, motel, bathroom stall, fitting room, etc., who, at the end of the video, suddenly change into a ghost-like character, scaring the viewer. A total of 3,500 fake videos were uploaded and 51,399 Peeping Toms directly downloaded them.