| Title | FORCE |
| Brand | NIKE |
| Product / Service | AIR FORCE 1 |
| Category | A03. Online: Fiction |
| Entrant | DENTSU ISOBAR Tokyo, JAPAN |
| Idea Creation | DENTSU ISOBAR Tokyo, JAPAN |
| Production | TOKYO Tokyo, JAPAN |
| Production 2 | TAIYO KIKAKU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| TETSUYA MAEHARA | Dentsu Isobar Inc. | Creative Director |
| TETSUYA MAEHARA | Dentsu Isobar Inc. | Creative Director |
| AKIO IIDA | Dentsu Isobar Inc. | Art Buyer |
| MASAHITO AOI | Dentsu Isobar Inc. | Art Director |
| TAKESHI BAMBA | Dentsu Isobar Inc. | Project Manager |
| SHUSAKU MATSUDA | Dentsu Isobar Inc. | Account Director |
| HIDEKATSU NAGASAWA | TOKYO | Executive Producer |
| MARIKO TSUTSUMI | TAIYO KIKAKU Co.,Ltd. | Producer |
| KUNIHIKO SAKATA | TAIYO KIKAKU Co.,Ltd. | Production Manager |
| YUKI SHIIHARA | TAIYO KIKAKU Co.,Ltd. | Production Manager |
| YASUHITO TSUGE | November Inc. | Director |
| YOSHIMI JOYA | November Inc. | Assistant Director |
| TOSHIHIKO KIZU | Freelance | Cinematographer |
| SOU ”TONY” NAOI | Freelance | Digital Imaging Technician |
| TETSUYUKI DOMAE | Freelance | Steadicam Operator |
| NORIHIRO MORI | Freelance | Lighting technician |
| TOMOMI KAWANO | Freelance | Art Designer |
| YUSUKE NAGAI | Freelance | Stylist |
| SHOTARO | Freelance | Hair |
| SADA ITO | Donna Inc. | Makeup |
| AIKA MIYAKE | TOKYO | Editor |
| YASUTAKA ISHIHARA | Sony PCL Inc. | Colorlist |
| KOEI ISHIZAKI | Freelance | Online Editor |
| ERITO AYAKI | Freelance | Sound Designer / Mixer |
| TENGAone | Freelance | Graffiti Writer |
| Christian Mix-Linzer | Tracks & Fields | Music Producer |
| Anna Murakami | Tracks & Fields | Music Producer |
| Michael and Christian | Tracks & Fields | Music Composer |
"WEARING FORCE IS A STATEMENT." The Air Force 1 originated in 1982 as a basketball shoe, but is now regarded as a work shoe for hustling and getting shit done, in any situation. And wearing the white-on-whites states how you did it – representing A LIFE OF STAYING TRUE TO YOURSELF.
We designed an integrated campaign based on the storytelling of “WEARING FORCE IS A STATEMENT,” centered around a special film featuring dancer Koharu Sugawara, that intimately depicts her creative process – expressing herself through dance and overcoming obstacles, while wearing the iconic white-on-whites – portraying the shoes as a symbol of self-expression.
The online film surpassed the number of video playback of 2 million times or more in the first two weeks. The LINE* photo generator recorded 11,000 times or more image generation in the first two weeks. In the store, ALL FORCE 1 of All White records a thriving sales that is temporary stock shortage. *LINE is a freeware app for instant communications on electronic devices such as smartphones, tablet computers, and personal computers.
This film is not only a commercial movie but is entertainment that embodies the philosophy of ??the brand "AIR FORCE 1". The film depicts the act of wearing AIR FORCE 1s as a bold expression of one’s way of life. The film has successfully inspired consumers and encouraged their lives by showing the intense feeling of life.
Leverage the power of local Influencers/Creators and show how they can demonstrate the expression of themselves with White/White AIR FORCE 1. With above local extension contents, inspire and invite our consumer to express yourself with AIR FORCE 1 as a canvas.