FORCE

TitleFORCE
BrandNIKE
Product / ServiceAIR FORCE 1
CategoryA03. Online: Fiction
EntrantDENTSU ISOBAR Tokyo, JAPAN
Idea Creation DENTSU ISOBAR Tokyo, JAPAN
Production TOKYO Tokyo, JAPAN
Production 2 TAIYO KIKAKU Tokyo, JAPAN

Credits

Name Company Position
TETSUYA MAEHARA Dentsu Isobar Inc. Creative Director
TETSUYA MAEHARA Dentsu Isobar Inc. Creative Director
AKIO IIDA Dentsu Isobar Inc. Art Buyer
MASAHITO AOI Dentsu Isobar Inc. Art Director
TAKESHI BAMBA Dentsu Isobar Inc. Project Manager
SHUSAKU MATSUDA Dentsu Isobar Inc. Account Director
HIDEKATSU NAGASAWA TOKYO Executive Producer
MARIKO TSUTSUMI TAIYO KIKAKU Co.,Ltd. Producer
KUNIHIKO SAKATA TAIYO KIKAKU Co.,Ltd. Production Manager
YUKI SHIIHARA TAIYO KIKAKU Co.,Ltd. Production Manager
YASUHITO TSUGE November Inc. Director
YOSHIMI JOYA November Inc. Assistant Director
TOSHIHIKO KIZU Freelance Cinematographer
SOU ”TONY” NAOI Freelance Digital Imaging Technician
TETSUYUKI DOMAE Freelance Steadicam Operator
NORIHIRO MORI Freelance Lighting technician
TOMOMI KAWANO Freelance Art Designer
YUSUKE NAGAI Freelance Stylist
SHOTARO Freelance Hair
SADA ITO Donna Inc. Makeup
AIKA MIYAKE TOKYO Editor
YASUTAKA ISHIHARA Sony PCL Inc. Colorlist
KOEI ISHIZAKI Freelance Online Editor
ERITO AYAKI Freelance Sound Designer / Mixer
TENGAone Freelance Graffiti Writer
Christian Mix-Linzer Tracks & Fields Music Producer
Anna Murakami Tracks & Fields Music Producer
Michael and Christian Tracks & Fields Music Composer

The Campaign

"WEARING FORCE IS A STATEMENT." The Air Force 1 originated in 1982 as a basketball shoe, but is now regarded as a work shoe for hustling and getting shit done, in any situation. And wearing the white-on-whites states how you did it – representing A LIFE OF STAYING TRUE TO YOURSELF.

Creative Execution

We designed an integrated campaign based on the storytelling of “WEARING FORCE IS A STATEMENT,” centered around a special film featuring dancer Koharu Sugawara, that intimately depicts her creative process – expressing herself through dance and overcoming obstacles, while wearing the iconic white-on-whites – portraying the shoes as a symbol of self-expression.

The online film surpassed the number of video playback of 2 million times or more in the first two weeks. The LINE* photo generator recorded 11,000 times or more image generation in the first two weeks. In the store, ALL FORCE 1 of All White records a thriving sales that is temporary stock shortage. *LINE is a freeware app for instant communications on electronic devices such as smartphones, tablet computers, and personal computers.

This film is not only a commercial movie but is entertainment that embodies the philosophy of ??the brand "AIR FORCE 1". The film depicts the act of wearing AIR FORCE 1s as a bold expression of one’s way of life. The film has successfully inspired consumers and encouraged their lives by showing the intense feeling of life.

Leverage the power of local Influencers/Creators and show how they can demonstrate the expression of themselves with White/White AIR FORCE 1. With above local extension contents, inspire and invite our consumer to express yourself with AIR FORCE 1 as a canvas.

Links
Video URL