Title | CPROBIC |
Brand | VIRGIN ACTIVE, THAILAND |
Product / Service | FITNESS CLASS |
Category | A11. Sports Entertainment |
Entrant | BBDO BANGKOK, THAILAND |
Idea Creation | BBDO BANGKOK, THAILAND |
Name | Company | Position |
---|---|---|
Suthisak Sucharittanonta | BBDO Bangkok | Chairman & Chief Creative Officer |
Anuwat Nitipanont | BBDO Bangkok | Deputy Chief Creative Officer |
Kusuma Ruchakityanon | BBDO Bangkok | Creative Director |
Prellpan Phunman | BBDO Bangkok | Art Directors |
Tanyawan Wongapichart | BBDO Bangkok | Account Director |
Madeline Chiarapurk, | BBDO Bangkok | Client Service Director |
Toungrak Jiravatanarungsri | BBDO Bangkok | Producer |
Study shows that 15 minutes of doing CPR can burn up to 165 calories (an equivalent of 33 minutes of yoga). Introducing “CPROBIC” class, a class that turns hand-only CPR movements into an exercise. The class incorporates the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active. The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.
Study shows that 15 minutes of doing CPR can burn up to 165 calories (an equivalent of 33 minutes of yoga). Virgin Active created “CPROBIC” class, a class that turns hand-only CPR movements into an exercise routine. The class incorporates beating music that play along to match pacing rhythm of CPR (tempo of 100-120 beat per minutes) and the BOSU ball, an equipment with similar flexibility and weight as a CPR manikin used in CPR training. The ball provides basic CPR instructions on its design such as the right hand position, the right pushing’s pacing, and the right depth of pushing. The class is led by CPR-certified trainers from Virgin Active. The CPROBIC class turns fitness lovers into skilled life-savers, all the while helping them burn more than 400 calories in 45 minutes.
Since 5th March 2018. -Almost 100% of people who joined the class practiced CPR for the first time. -More than 1000 class-goer is now CPR-able and ready to perform CPR in real life. -CPROBIC created a new way of learning CPR. -CPROBIC has become a national conversation in Thailand And internationally. -CPROBIC has over 1 million media coverage
Learning the lifesaving skills of CPR is serious, in structional and disengaged. “CPROBIC” turns CPR-learning into a new kind of entertaining activity by intergrating hands-only CPR procedure into exercise class. A fun way to burn 165 calories in 15 minutes with the incorporatation of Bosu ball and beating music that play along to match pacing rhythm of CPR (tempo of 100-120 beat per minutes). The class is led by CPR-certified trainers from Virgin Active. CPROBIC has become a more engaging way to learn CPR that also is also good for participant self-health.
Learning the lifesaving skills of CPR is serious, in structional and disengaged. “CPROBIC” turns CPR-learning into a new kind of entertaining activity by intergrating hands-only CPR procedure into exercise class. A fun way to burn 165 calories in 15 minutes with the incorporatation of Bosu ball and beating music that play along to match pacing rhythm of CPR (tempo of 100-120 beat per minutes). The class is led by CPR-certified trainers from Virgin Active. CPROBIC has become a more engaging way to learn CPR that also is also good for participant self-health