The Campaign

Because this is the application everyone uses and there are a lot of things you can do so if you want to start a conversation but have no idea what to talk about then let this app be a starter. We created a story of a girl who, thanks to K PLUS app, successfully made friends.

Creative Execution

Thai people love watching movies, especially in a form of online entertainment. So, we asked the director of this film to make it a highly entertaining short film with the length of 5.30 minutes and then release it through Thai’s most favourite online channels; Facebook and YouTube.

The film was so entertaining that it created an overnight buzz on the internet. People shared the clip and went out to create their own parodies and memes. Quotes in the film have turned into trending hashtags. And the leading actresses themselves became so popular that people dressed up and had their hair cut like them. People also changed their profile picture using pictures from the film. After 3 hours this film was released it hit the first million views, the number has now raised to 53 million and still climbing. The comment section was flooded with people saying how much they loved the film and the brand.

This is a branded short film telling an extraordinary story of absolutely ordinary people. The film was packed with Thailand’s trendiest pop culture everybody enjoyed at the time.

We use the common insight that people feel uncomfortable and awkward when we first meet new people or enter into a new society especially Thai people. So, using K PLUS app will give us something to talk about because it is the app that everyone knows and uses making it relatable. Moreover, apart from helping people with finance, K PLUS also helps them to socialize and plus friendship with others.