| Title | OBSESSION FOR SMOOTHNESS |
| Brand | DOUBLE A |
| Product / Service | DOUBLE A |
| Category | E03. Technological Achievement in Digital Craft |
| Entrant | SIX INC. Tokyo, JAPAN |
| Idea Creation | SIX INC. Tokyo, JAPAN |
| Idea Creation 2 | SPA-HAKUHODO CO. LTD. Bangkok, THAILAND |
| Production | AOI PRO. INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takeshi Nozoe | SIX INC. | Executive Creative Director |
| Jin Saito | SIX INC. | Creative Director |
| Tsubasa Oyagi | SIX INC. | Planner |
| Yuki Sudo | SPA-HAKUHODO | Producer |
| Damian Kulash, Jr. | freelance | Director |
| Yusuke Tanaka | Freelance | Director |
| Rhizomatiks Research | Rhizomatiks Research | Creative Technologist |
| Kentaro Harano | Hakuhodo inc. | Art Director |
| Jun Hatano | Hakuhodo inc. | Media Planner |
| Masato Saito | Hakuhodo Asia Pacific | Account Manager |
| Shoko Akutagawa | AOI PRO. INC. | International Producer |
| Keisuke Mizusako | AOI PRO. INC. | Producer |
| Masahiro Kawaguchi | AOI PRO. INC. | Producer |
| Daito Manabe | Rhizomatiks Research | Creative Technologist |
| Motoi Ishibashi | Rhizomatiks Research | Creative Technologist |
| Satoshi Horii | Rhizomatiks Research | Creative Technologist |
| Shintaro Kamijo | Rhizomatiks Research | Creative Technologist |
| Yusuke Tomoto | Rhizomatiks Research | Creative Technologist |
| Sadam Fujioka | Rhizomatiks Research | Creative Technologist |
| Youichi Sakamoto | Rhizomatiks Research | Creative Technologist |
| Toshitaka Mochizuki | Rhizomatiks Research | Creative Technologist |
| Yuta Asai | Rhizomatiks Research | Creative Technologist |
| Saki Ishikawa | Rhizomatiks Research | Creative Technologist |
| MIKIKO | Elevenplay | Choreographer |
| Tomohiro Umeyama | AOI PRO. INC. | Production Manager |
Double A is a world-class paper manufacturer. Our challenge was to demonstrate the smoothness of printing through an art project. To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.”
To make a music video with printing. We developed a highly advanced system to print out 567 printers at the same time to make a background for the band to perform and interact with, the world’s first “Paper Mapping.” The band’s movement and the printouts needed to be in sync to have a story in camera. BTS videos revealed the “Paper Mapping” was done for real which was the most important element for our video. All of the papers to be recycled and proceeds to go to Greenpeace.