| Title | MDS 247 - DON'T MISS WORLD CUP, DON'T MISS HUNGER - 8PM |
| Brand | MCDONALD'S |
| Product / Service | FASTFOOD DELIVERY SERVICE |
| Category | A03. Illustration |
| Entrant | LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM |
| Idea Creation | LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Paolo Garcia | Leo Burnett Vietnam | Executive Creative Director |
| Phuong Ngo | Leo Burnett Vietnam | Senior Art Director |
| Nguyen Huynh | Leo Burnett Vietnam | Designer |
| Vy Nguyen | Leo Burnett Vietnam | Associate Creative Director |
| Linh Le | Leo Burnett Vietnam | Senior Desginer |
| Buu Lam Tran | Leo Burnett Vietnam | Senior Account Manager |
| Kate Bayona Garcia | Leo Burnett Vietnam | General Manager |
| Uyen Phuong | Leo Burnett Vietnam | Executive Assistant |
With the minimal budget that does not allow a food photography shoot, the design solution was for the iconic food menu to be brought to life by a simple modern illustration style, that can immediately grab attention with simple straightforward message. Iconic food from menu was selected and carefully illustrated to make it recognizable both as McDonald’s food and as a numerical digit that tells time.