AMBITIOUS/FEAR

Short List
TitleAMBITIOUS/FEAR
ClientTHE ONE CLUB GREAT CHINA OFFICE
Product / ServicePORTFOLIO NIGHT
CategoryA05. Typography
EntrantSERVICEPLAN BEIJING, CHINA
Idea Creation SERVICEPLAN BEIJING, CHINA

English Translation of Main Headlines

Key visual: " Strong" and " Weak"* *A designed character combined two words Sign-Off: In What Way Talents Can Be Spotted?

Credits

Name Company Position
Kin Chong Serviceplan China Chief Creative Officer
Marcus Ma Serviceplan China Managing Director
Adams Ho Serviceplan China Executive Creative Director
Locksin Chong Serviceplan China Creative Director
Cherie Luo Serviceplan China Creative Director
Siew Koon Tong Serviceplan China Group Head - Art
Nan Zhu Serviceplan China Senior Art Director
Zoro Zuo Serviceplan China Copywriter