| Title | CHARCOAL |
| Brand | THERMOS K.K. |
| Product / Service | THERMOS |
| Category | A04. Photography |
| Entrant | McCANN TOKYO, JAPAN |
| Idea Creation | McCANN TOKYO, JAPAN |
| Production | SODA! COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Satoko Takada | McCANN TOKYO | Creative Director |
| Masaya Abe | McCANN TOKYO | CM Planner |
| Natsumi Iwasaki | McCANN TOKYO | Art Director |
| Tomoyuki Sonoda | McCANN TOKYO | Account Director |
| Mikio Hasui | Miko HASUI Photographs | Photographer |
| Takuya Okawa | Freelancer | Gaffer |
| Jun Ishikawa | Soda! Communications Inc. | Producer |
| Miho Takagi | Soda! Communications Inc. | Producer |
| Fuko Soeda | Soda! Communications Inc. | Production Manager |
Caption : Removing high-grade Binchotan charcoal from a kiln heated up to 1000 degrees celcius Tagline: The temperature of deliciousness.