Title | BRIDESMAID |
Brand | EXELTIS THAILAND |
Product / Service | EXELTIS |
Category | A04. Production Design / Art Direction |
Entrant | DREAM RIDERS BANGKOK, THAILAND |
Idea Creation | LEO BURNETT Bangkok, THAILAND |
Production | DREAM RIDERS BANGKOK, THAILAND |
Name | Company | Position |
---|---|---|
SOMPAT TRISADIKUL | LEO BURNETT BANGKOK | CHIEF CREATIVE OFFICER |
SANTI TUBTIMTONG | LEO BURNETT BANGKOK | DEPUTY EXECUTIVE CREATIVE DIRECTOR |
THE SCENE IS A VIRTUAL DEMONSTRATION OF A WOMAN'S UNIVERSE OF PREMENSTRUAL SYNDROME. THE COLOUR OF THE SCENE IS ADJUSTED ACCORDING TO THE PRODUCT COLOUR. A MORNING OF HER BEST FRIEND WEDDING. BUT SHE IS IN A PREMENSTRUAL SYNDROME WITH NUMBERS OF RECOGNISED PIMPLES APPEARING ON HER FACE. THE STORY WANTS TO ENCOURAGE ALL WOMEN TO HANDLE HERSELF MOOD SWING TO GET PASS DIFFICULTY DURING PREMENSTRUAL SYNDROME PERIOD.
THE STYLE OF THE FILM IS USED TO CREATE A UNIQUE ART DIRECTION TO EMPHASIZE ON THE WOMAN'S MOOD SWING DURING PREMENSTRUAL PERIOD.