MODEL

TitleMODEL
BrandEXELTIS THAILAND
Product / ServiceEXELTIS
CategoryA04. Production Design / Art Direction
EntrantDREAM RIDERS BANGKOK, THAILAND
Idea Creation LEO BURNETT Bangkok, THAILAND
Production DREAM RIDERS BANGKOK, THAILAND

Credits

Name Company Position
SOMPAT TRISADIKUL LEO BURNETT BANGKOK CHIEF CREATIVE OFFICER
SANTI TUBTIMTONG LEO BURNETT BANGKOK DEPUTY EXECUTIVE CREATIVE DIRECTOR

Brief Explanation

THE SCENE IS A VIRTUAL DEMONSTRATION OF A WOMAN'S UNIVERSE OF PREMENSTRUAL SYNDROME. THE COLOUR OF THE SCENE IS ADJUSTED ACCORDING TO THE PRODUCT COLOUR. A VERY IMPORTANT EVENT OF A MODEL CAREER WHERE SHE HAD SACRIFICED A LOT JUST TO FINALLY APPEARING ON HER DREAM RUNWAY. BUT SHE IS HAVING A PERIOD ON HER DEBUT. THE STORY WANTS TO ENCOURAGE ALL WOMEN TO HANDLE HERSELF MOOD SWING TO GET PASS DIFFICULTY DURING PREMENSTRUAL SYNDROME PERIOD.

The Brief

THE STYLE OF THE FILM IS USED TO CREATE A UNIQUE ART DIRECTION TO EMPHASIZE ON THE WOMAN'S MOOD SWING DURING PREMENSTRUAL PERIOD.

Links

Video URL