| Title | LOVERS |
| Brand | EXELTIS THAILAND |
| Product / Service | EXELTIS |
| Category | A04. Production Design / Art Direction |
| Entrant | DREAM RIDERS BANGKOK, THAILAND |
| Idea Creation | LEO BURNETT Bangkok, THAILAND |
| Production | DREAM RIDERS BANGKOK, THAILAND |
| Name | Company | Position |
|---|---|---|
| SANPATHIT TAVIJAROEN | Dream Riders Bangkok | Film Director |
| CHUTIMON CHANMUAN | Dream Riders Bangkok | Executive Producer |
| CHAIWAT PREECHATHEERASART | Dream Riders Bangkok | Producer |
| SOMPAT TRISADIKUL | LEO BURNETT BANGKOK | Chief Creative Officer |
| SANTI TUBTIMTONG | LEO BURNETT BANGKOK | Deputy Executive Creative Director |
| PANUPAK SIRIPAKDEE | LEO BURNETT BANGKOK | Creative Group Head |
| BAVONTUT UDOMWONG | LEO BURNETT BANGKOK | Copy Writer |
| PORNCHANOK JIRAKIERTIVADDHAN | LEO BURNETT BANGKOK | Group Account Director |
| PHATTARADA CHANNTARANGKUL | LEO BURNETT BANGKOK | Digital Account Executive |
THE SCENE IS A VIRTUAL DEMONSTRATION OF A WOMAN'S UNIVERSE OF PREMENSTRUAL SYNDROME. THE COLOUR OF THE SCENE IS ADJUSTED ACCORDING TO THE PRODUCT COLOUR. A NIGHT IN AN APARTMENT WHERE A WOMAN IS WAITING FOR HIS LOVER TO RETURN HOME EXPECTING TO CELEBRATE THEIR VERY FIRST ANNIVERSARY TOGETHER. BUT THE MAN IS COMING HOME LATE. THE STORY WANTS TO ENCOURAGE ALL WOMEN TO HANDLE HERSELF MOOD SWING TO GET PASS DIFFICULTY DURING PREMENSTRUAL SYNDROME PERIOD.
THE STYLE OF THE FILM IS USED TO CREATE A UNIQUE ART DIRECTION TO EMPHASIZE ON THE WOMAN'S MOOD SWING DURING PREMENSTRUAL PERIOD.