VIVO PEP TALK

TitleVIVO PEP TALK
ClientVIVO
Product / ServiceSMART PHONE
CategoryA05. Cinematography
EntrantBBDO HONG KONG, HONG KONG
Idea Creation BBDO HONG KONG, HONG KONG
Production HOPSCOTCH MUSIC LTD. London, UNITED KINGDOM

Brief Explanation

Pep talk was a rousing call to arms for youths all over the world to unleash their extraordinary talent with Vivo’s range of smartphones.   Adopting a different strategy to other FIFA World Cup sponsors, Vivo targeted both fans and non-fans of football by empowering everyone to showcase their inner talent during this global event, whether they are on and off the pitch.   From footballers, ballerinas, university students to family members, we see characters from different walks of life smartly utilising the different functions of Vivo smartphones to prepare for the biggest show of their lives; all leading towards the opening ceremony in Russia and strung seamlessly together via a stirring pre-game pep talk.  With Vivo, the FIFA World Cup is the stage for everyone to shine.

Credits

Name Company Position
Kit Koh BBDO South China Executive creative director
Frankie Luk BBDO Hong Kong Executive creative director
Kevin Cheung BBDO Hong Kong Senior art director
Matthew Xu BBDO Hong Kong Senior copywriter
Nicole Lee BBDO Hong Kong Art director
Samuel Cheeseman BBDO Hong Kong Associate creative director
Supparat Thepparat BBDO Guangzhou Creative partner
Will Gao BBDO Guangzhou Senior art director
Natalia Chen BBDO Guangzhou Copywriter
Tom Oldham RadicalMidea Limited Photographer
Josh Melnick RadicalMidea Limited Director
Xander Charity RadicalMidea Limited Director
Links
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