THE BRIEFCASE

Short List
TitleTHE BRIEFCASE
BrandSINGAPORE AIRLINES
Product / ServiceSINGAPORE AIRLINES
CategoryA07. Use of Original Music
EntrantFUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Idea Creation FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Idea Creation 2 TBWA\SINGAPORE, SINGAPORE
Production FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Production 2 TBWA\SINGAPORE, SINGAPORE
Production 3 THE PROSECUTION FILM COMPANY Singapore, SINGAPORE

Credits

Name Company Position
Gary Steele TBWA Singapore Executive Creative Director
Hagan de Villiers TBWA Singapore Executive Creative Director
Jennie Morris TBWA Singapore Creative Director
Claudia Ribeiro TBWA Singapore Senior Writer
Weicong Chong TBWA Singapore Art Director
Dawn Lee TBWA Singapore Group Head, Brand Team Management
Harish Nambiar TBWA Singapore Group Brand Director
Richard Mayo-Smith Sixtoes Singapore Senior Producer
Warren Klass Freelance Director

Brief Explanation

Singapore Airlines' film tells a heartwarming story between father and daughter. The father travels frequently for work, leaving his daughter to imagine creative ways to connect with him in his absence. Leaving gifts in his briefcase, special moments are created 12,000 metres in the air. While small in action, these hold a wealth of feeling for the two characters; a sweet, heartwarming tradition through the decades.

Links

Video URL