| Title | YEAR WITH UBER 2017 |
| Brand | UBER |
| Product / Service | UBER PRODUCTS |
| Category | A07. Use of Original Music |
| Entrant | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
| Idea Creation | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
| Idea Creation 2 | R/GA SINGAPORE, SINGAPORE |
| Production | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
| Production 2 | R/GA SINGAPORE, SINGAPORE |
| Production 3 | LE CUBE Buenos Aires, ARGENTINA |
| Name | Company | Position |
|---|---|---|
| Calvin Soh | R/GA Singapore | Executive Creative Director |
| Cyril Louis | R/GA Singapore | Creative Director |
| Pimwadee Lai | R/GA Singapore | Associate Creative Director |
| Mark Law | R/GA Singapore | Associate Creative Director |
| Bobby Tay | R/GA Singapore | Art Director |
| Daseul An | R/GA Singapore | Visual Designer |
| Sebastien Py | R/GA Singapore | Senior Producer |
| Joe Poynter | R/GA Singapore | Group Account Director |
| Laurent Thevenet | R/GA Singapore | Senior Technology Director |
| Amrita Sareen | Uber AsiaPacific | Regional Marketing, Brand & Campaigns, APACx |
| Ralph Karam | Le Cube Argentina | Creative Director |
| Gustavo Karam | Le Cube Argentina | Executive Producer |
| Juan Manuel Freire | Le Cube Argentina | Executive Producer |
| Juliana Millán | Le Cube Argentina | General Producer |
| Antonela Castro | Le Cube Argentina | Line Producer |
| Mariano Fernandez Russo | Le Cube Argentina | Storyboard Director |
| Katherine Pryor | Le Cube Argentina | Storyboard and Layout Artist, Animator, Clean up Artist |
| Maricel Piazza | Le Cube Argentina | Storyboard and Layout Artist, Clean up Artist |
| Sofía Fernandez Vallejo | Le Cube Argentina | Layout artist, Art developer, Clean up artist |
The format of the piece is an animated music video which is customised for the user, where the verses of the song have different lyrics and animations, depending on which data categories the user falls under. We presented Uber users with their own personal Uber usage data from the past year. Instead of simply stating statistics, user data was presented in a fun story/scenario. We wrote the song to have clearly defined verses, so that each set of lyrics will fit and flow well, for whichever custom combination is generated for any user.