BODYBUILDER

Bronze Spike
TitleBODYBUILDER
ClientUNILEVER
Product / ServicePOND'S MEN LIGHTNING OIL SCRUB
CategoryA01. Direction
EntrantOGILVY SINGAPORE, SINGAPORE
Idea Creation OGILVY SINGAPORE, SINGAPORE
Production STINK Shanghai, CHINA
Production 2 CHIMNEY Singapore, SINGAPORE
Production 3 FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Production 4 MECCANICA EFX Petaling Jaya, MALAYSIA

Brief Explanation

We see a couple on a date at a restaurant. The guy is talking to the girl, trying to conquer her. The girl looks at him and notices something different in his skin. Suddenly, a bodybuilder comes out of nowhere. He gets oil from the guy’s face, and rubs it to his body. He does it very naturally. The guy and his date feel very awkward with the situation. The bodybuilder gets oil from the guys’ face a few more times, it’s still a very awkward situation. Then we end with our tagline “Don’t let oily skin steal the moment” and cut to product pack shot with its benefit “Long-lasting oil control”.

Credits

Name Company Position
Eugene Cheong Ogilvy & Mather Singapore Chief Creative Officer
Nicolas Courant Ogilvy & Mather Singapore Co-Chief Creative Officer
Guilherme Camargos Ogilvy & Mather Singapore Associate Creative Director
Vincius Cunha Ogilvy & Mather Singapore Associate Creative Director
Ali Loveday-Herzinger Hogarth & Ogilvy Singapore Executive Producer
David Dahan Ogilvy & Mather Singapore Managing Director
Daniele Frangella Ogilvy & Mather Singapore Business Director
Sibylla Henninger Ogilvy & Mather Singapore Group Account Director
Khairunnisa Suhaimy Ogilvy & Mather Singapore Account Executive
Ashwath Ganesan Ogilvy & Mather Singapore Planning Director
Net Supatravanij Ogilvy & Mather Singapore Junior Planner
Diego Nuñez Irigoyen Stink Films Director
Desmond Loh Stink Films Managing Director
Stuart Dryburgh Stink Films Director of Photography
Evie Yeo Stink Films Producer
Ng Soon Siung Meccanica EFX Editor
Struan Farquar Chimney Group Head of Post Production
Alejandro Armaleo Armaleo Colourist
Daniel Payne Soho Music Group Head of Supervision
Colin Peiera Fuse Asia Managing Director
Farhana Ja'afar Big Sync Music Co-ordinator
Links
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