Title | THE LOST NIGHT |
Brand | HEALTH PROMOTION AGENCY |
Product / Service | SAY YEAH, NAH |
Category | A04. Production Design / Art Direction |
Entrant | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Idea Creation | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Media Placement | FCB NEW ZEALAND Auckland, NEW ZEALAND |
PR | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Production | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
James Mok | FCB New Zealand | Chief Creative Officer |
Tony Clewett | FCB New Zealand | Executive Creative Director |
David Shirley | FCB New Zealand | Senior Copywriter |
Melina Fiolitakis | FCB New Zealand | Senior Art Director |
Jenni Doubleday | FCB New Zealand | Creative Services Director |
Pip Mayne | FCB New Zealand | Head of Content |
Rebecca Casey | FCB New Zealand | Producer |
Sean Keaney | FCB New Zealand | General Manager FCB Wellington |
Chanelle McDonald | FCB New Zealand | Senior Account Director |
Jade Seaton | FCB New Zealand | Account Manager |
Carl Sarney | FCB New Zealand | Senior Strategist |
Nick Smith | FCB New Zealand | Head of Design |
Josh O'Neill | FCB New Zealand | Designer |
Corban Koschak | FCB New Zealand | Motion Designer / Editor |
James Butcher | FCB Media NZ | Group Digital Business Director |
Andrew Coulthard | FCB Media NZ | Account Director - Media |
Claudia Crasborn | FCB Media NZ | Senior Digital Business Manager |
Natasha Ngoi | FCB Media NZ | Search Account Manager |
Lena Aziz | FCB Media NZ | Social Account Manager |
Daniel Warwick | Scoundrel | Director |
Adrian Shapiro | Scoundrel | Executive Producer |
Claire Kelly | Scoundrel | Producer |
Tim Mauger | The Butchery | Editor |
James Bamford | The Mill | Colourist |
Simon Lister | Nylon Studios | Sound Designer |
Emma Hodge | Nylon Studios | Producer |
Clive Nelson | Health Promotion Agency | Chief Executive |
Wendy Billingsley | Health Promotion Agency | Manager Programme - Marketing and Communications |
Kathy Compton | Health Promotion Agency | Marketing Team Lead |
Sarah Bain | Health Promotion Agency | Account Lead, Communications and Capacity |
Mark is a lovable, but misguided character, on a night out with his mates. He over-eagerly downs an entire pint of beer and reaches that tipping point, when “fun night out” turns into “one too many”. It’s at this point that glitchy, overall-clad removal men from the Department of Lost Nights step into his head, work order in hand, to repossess his memories. They install Mark’s gently-nodding mannequin doppelganger to see out the night, while he’s escorted down an escalator, which has appeared in the middle of the bar. Their escalator ride ends in an awkward, pepto-pink waiting room, where Mark is left to sit in silence on a bench. No longer an active participant, Mark watches on, confused and dismayed, as the best memories from his night are wheeled away on hand trolleys.
This young audience has a wealth of entertainment choices, so art direction and production design were crucial to, not only telling our story, but standing out. We needed to create a world, which felt awkward, isolated and unpleasant for its occupant, but also rich and entertaining for the viewer. Soft pinks, rounded shapes and gently drifting curtains, reminiscent of a brain, were set against the oppressive tedium of a dated accountancy firm aesthetic – an escalator providing the only portal into this bleak realm, just underneath real life. Into this world we installed: glitchy removal men, replete in brain-sleeved overalls; a stern, slightly manic receptionist, who appears as a powerful set of eyebrows in an equally powerful tailored brain-suit; and displaced memories, wheeled by like surreal, FOMO-inspiring dioramas from a natural history museum.