THE LOST NIGHT

Short List
TitleTHE LOST NIGHT
ClientHEALTH PROMOTION AGENCY
Product / ServiceSAY YEAH, NAH
CategoryA04. Production Design / Art Direction
EntrantFCB NEW ZEALAND Auckland, NEW ZEALAND
Idea Creation FCB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement FCB NEW ZEALAND Auckland, NEW ZEALAND
PR FCB NEW ZEALAND Auckland, NEW ZEALAND
Production FCB NEW ZEALAND Auckland, NEW ZEALAND

Brief Explanation

Mark is a lovable, but misguided character, on a night out with his mates. He over-eagerly downs an entire pint of beer and reaches that tipping point, when “fun night out” turns into “one too many”. It’s at this point that glitchy, overall-clad removal men from the Department of Lost Nights step into his head, work order in hand, to repossess his memories. They install Mark’s gently-nodding mannequin doppelganger to see out the night, while he’s escorted down an escalator, which has appeared in the middle of the bar. Their escalator ride ends in an awkward, pepto-pink waiting room, where Mark is left to sit in silence on a bench. No longer an active participant, Mark watches on, confused and dismayed, as the best memories from his night are wheeled away on hand trolleys.

The Brief

This young audience has a wealth of entertainment choices, so art direction and production design were crucial to, not only telling our story, but standing out. We needed to create a world, which felt awkward, isolated and unpleasant for its occupant, but also rich and entertaining for the viewer. Soft pinks, rounded shapes and gently drifting curtains, reminiscent of a brain, were set against the oppressive tedium of a dated accountancy firm aesthetic – an escalator providing the only portal into this bleak realm, just underneath real life. Into this world we installed: glitchy removal men, replete in brain-sleeved overalls; a stern, slightly manic receptionist, who appears as a powerful set of eyebrows in an equally powerful tailored brain-suit; and displaced memories, wheeled by like surreal, FOMO-inspiring dioramas from a natural history museum.

Credits

Name Company Position
James Mok FCB New Zealand Chief Creative Officer
Tony Clewett FCB New Zealand Executive Creative Director
David Shirley FCB New Zealand Senior Copywriter
Melina Fiolitakis FCB New Zealand Senior Art Director
Jenni Doubleday FCB New Zealand Creative Services Director
Pip Mayne FCB New Zealand Head of Content
Rebecca Casey FCB New Zealand Producer
Sean Keaney FCB New Zealand General Manager FCB Wellington
Chanelle McDonald FCB New Zealand Senior Account Director
Jade Seaton FCB New Zealand Account Manager
Carl Sarney FCB New Zealand Senior Strategist
Nick Smith FCB New Zealand Head of Design
Josh O'Neill FCB New Zealand Designer
Corban Koschak FCB New Zealand Motion Designer / Editor
James Butcher FCB Media NZ Group Digital Business Director
Andrew Coulthard FCB Media NZ Account Director - Media
Claudia Crasborn FCB Media NZ Senior Digital Business Manager
Natasha Ngoi FCB Media NZ Search Account Manager
Lena Aziz FCB Media NZ Social Account Manager
Daniel Warwick Scoundrel Director
Adrian Shapiro Scoundrel Executive Producer
Claire Kelly Scoundrel Producer
Tim Mauger The Butchery Editor
James Bamford The Mill Colourist
Simon Lister Nylon Studios Sound Designer
Emma Hodge Nylon Studios Producer
Clive Nelson Health Promotion Agency Chief Executive
Wendy Billingsley Health Promotion Agency Manager Programme - Marketing and Communications
Kathy Compton Health Promotion Agency Marketing Team Lead
Sarah Bain Health Promotion Agency Account Lead, Communications and Capacity
Links
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