Title | ROY'S STORY |
Brand | MITRE 10 |
Product / Service | MITRE 10 STORE |
Category | A01. Direction |
Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
Idea Creation | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Media Placement | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Production | THE SWEET SHOP Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Amanda Langkilde | FCB New Zealand | Producer |
Mark Albiston | Sweetshop | Director |
James Mok | FCB New Zealand | Executive Creative Director |
Dan Martin | FCB New Zealand | CEO |
Jane Wardlaw | FCB New Zealand | Group Business Director |
Matt Williams | FCB New Zealand | Senior Creative |
Freddie Coltart | FCB New Zealand | Senior Creative |
Jenni Doubleday | FCB New Zealand | Creative Services Director |
Marty Williams | n/a | DOP |
Fiona King | Sweetshop | Managing Director |
Andy Mauger | Sweetshop | Producer |
Pip Mayne | n/a | Head of Content |
Ant Nevison | n/a | Sound Recordist |
Neville Stevenson | N/a | Production Designer |
Simon Price | ARC Edit | Editor |
Jon Baxter | Perceptual Engineering | Online Editor |
Pete Ritchie | n/a | Colourist |
Sam Ballantyne | Beatworms | Composer |
Cam Ballantyne | Beatworms | Sound Engineer |
The 45-second spot is the story of Kong the donkey – or rather the exploits of Kong the donkey. Kong won’t be fenced in and he keeps turning up in the all the worst places despite his owner’s attempts to build a Kong-proof shed. Eventually the owner realises Kong’s problem and tries a very, very different solution. With help from Mitre 10. This time, he gets the job done right.
This is a classic story of ‘man of the house’ versus pet. Fred Flintstone versus Dino or Wal Footrot battling his dog every time Jess was on heat. Roy and Kong the donkey bring this age-old battle into 2018 on a life-style block somewhere in God’s own. At the heart of this yarn is a man with pet problem and a pet with communication problems. Roy and Kong’s dilemma is one we can all relate to.