Title | THE DANCE |
Brand | SPEIGHT'S |
Product / Service | BEER |
Category | A01. Direction |
Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
Idea Creation | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Media Placement | DDB NEW ZEALAND Auckland, NEW ZEALAND |
Production | THE SWEET SHOP Auckland, NEW ZEALAND |
Additional Company | PERCEPTUAL ENGINEERING Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Steve Ayson | Sweetshop | Director |
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
Rory McKechnie | DDB Group New Zealand | Creative Director |
Zac Lancaster | DDB Group New Zealand | Art Director |
Jennifer Travers | DDB Group New Zealand | Senior Account Director |
Michael Doolan | DDB Group New Zealand | Account Manager |
Lucinda Sherborne | DDB Group New Zealand | Executive Planning Director |
Judy Thompson | DDB Group New Zealand | Executive Producer |
Samantha Royal | DDB Group New Zealand | Senior TV Producer |
Fiona King | Sweetshop | Executive Producer |
Larisa Tiffin | Sweetshop | Producer |
Lachlan Milne | Sweetshop | DOP |
Simon Price | n/a | Editor |
Trish Cahill | n/a | Grade |
Shane Taipari | Franklin Road | Sound Mix |
Jonathan Mihaljevich | Franklin Road | Music Licensing |
This is a smart beer ad. This story contemporizes guys in a way that celebrates mates, but not in the typical way. It begins with Dave and Gary, rough and ready guys. Dave is getting married and needs to perfect his first dance. Sh!t, first he needs to learn how to dance altogether. And Gary is his dance partner and coach. The film is peppered with other men from the workplace, upping the character factor – a gnarly old guy with a bad haircut, an oddly awkward apprentice, one of those guys who likes watching Formula 1 and has a head like an onion, the cleaner. And it’s through their eyes that we watch Dave’s journey. Then we unleash the wedding! By the end of the story you can’t help but be swept up in the emotional connection to the dance.