Title | SMART HOME |
Brand | QUALCOMM |
Product / Service | TECHNOLOG |
Category | A11. Visual Effects |
Entrant | McCANN SHANGHAI, CHINA |
Idea Creation | McCANN SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Ng Tian It | McCann Worldgroup shanghai | CCO |
Li Bin | MRM//McCann Worldgroup Beijing | GCD |
Wei Wei | MRM//McCann Worldgroup Beijing | Creative Director |
Jun He | MRM//McCann Worldgroup Beijing | Creative Director |
Xiaoyu Qi | MRM//McCann Worldgroup Beijing | Art Director |
Chunlei Li | MRM//McCann Worldgroup Beijing | Copywriter |
Janssen Chen | MRM//McCann Worldgroup Beijing | Copywriter |
Lee sheng | MRM//McCann Worldgroup Beijing | General Manager Director |
Chow Helen | MRM//McCann Worldgroup Beijing | Account Director |
Guo Chen | MRM//McCann Worldgroup Beijing | Account Manager |
Echo Li | MRM//McCann Worldgroup Beijing | Account Manager |
George.Ooi | McCann Worldgroup shanghai | Producer Head |
Honwai Fong | MRM//McCann Worldgroup Beijing | Planning Director |
Jean Pierre Jeunet | The loft Films Shanghai | Director |
This campaign is about showing the magician's hand and getting the credit s/he deserves. Qualcomm's inventions changed the world without us realizing it. Many see it as "chip maker" or "patent licensor" rather than value generator. Qualcomm is about to do it again in the 5G era. However, for most, 5G is another mobile upgrade with faster connectivity. Instead of falling into the same old "my tech is better than yours" trope, we created a series of videos directed by Jean-Pierre Jeunet to change perception by framing the narrative within a wider world of the "unimagined".