SMART CITY

TitleSMART CITY
ClientQUALCOMM
Product / ServiceTECHNOLOG
CategoryA07. Use of Original Music
EntrantMcCANN SHANGHAI, CHINA
Idea Creation McCANN SHANGHAI, CHINA

Brief Explanation

This campaign is about showing the magician's hand and getting the credit s/he deserves. Qualcomm's inventions changed the world without us realizing it. Many see it as "chip maker" or "patent licensor" rather than value generator. Qualcomm is about to do it again in the 5G era. However, for most, 5G is another mobile upgrade with faster connectivity. Instead of falling into the same old "my tech is better than yours" trope, we created a series of videos directed by Jean-Pierre Jeunet to change perception by framing the narrative within a wider world of the "unimagined".

Credits

Name Company Position
Ng Tian It McCann Worldgroup shanghai CCO
Li Bin MRM//McCann Worldgroup Beijing GCD
Wei Wei MRM//McCann Worldgroup Beijing Creative Director
Jun He MRM//McCann Worldgroup Beijing Creative Director
Xiaoyu Qi MRM//McCann Worldgroup Beijing Art Director
Chunlei Li MRM//McCann Worldgroup Beijing Copywriter
Janssen Chen MRM//McCann Worldgroup Beijing Copywriter
Lee sheng MRM//McCann Worldgroup Beijing General Manager Director
Chow Helen MRM//McCann Worldgroup Beijing Account Director
Guo Chen MRM//McCann Worldgroup Beijing Account Manager
Echo Li MRM//McCann Worldgroup Beijing Account Manager
George.Ooi McCann Worldgroup shanghai Producer Head
Honwai Fong MRM//McCann Worldgroup Beijing Planning Director
Jean Pierre Jeunet The loft Films Shanghai Director
Links
Video URL