Title | GREATNESS OF DOING IMPOSSIBLE 2017 |
Brand | SONY INTERACTIVE ENTERTAINMENT INC. |
Product / Service | PS4 |
Category | A01. Direction |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | TAIYO KIKAKU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Mitsuhiro Ito | Dentsu Inc. | Executive Creative Director |
Toshiyuki Konishi | POOL inc. | Creative Director & Planner & Copywriter |
Hideyuki Tanno | POOL inc. | Creative Director & Planner |
Yosuke Ishiko | POOL inc. | Planner |
Yuichi Kodama | vivision | Planner & Director & Editor |
Kenkichi Shimizu | Dentsu Inc. | Account Executive |
Hirofumi Kikui | Dentsu Inc. | Account Executive |
Takuya Akikusa | Dentsu Inc. | Account Executive |
Mako Nakamura | Dentsu Inc. | Account Executive |
Ryota Izumiya | TAIYO KIKAKU Co., Ltd. | Producer |
Maiko Shimada | TAIYO KIKAKU Co., Ltd. | Producer |
Satoshi Takahashi | kichi | Producer |
Tae Kuragasaki | TAIYO KIKAKU Co., Ltd. | Production Manager |
Yuta Echigo | Freelance | Cinematographer |
Koshiro Ueno | Freelance | Gaffer |
Tateo Yanagimachi | Freelance | Production Designer |
Kazuhiro Sawataishi | Freelance | Stylist |
Mayumi Sugiyama | Freelance | Stylist |
Tho | Freelance | Hair Makeup Artist |
Ryoji Inagaki | Freelance | Hair Makeup Artist |
Kyoko Yamada | Freelance | Hair Makeup Artist |
Tomoaki Kawasumi | Freelance | Action |
Gorira | vivision | Editor |
Yasutaka Ishihara | Sony PCL Inc. | Colorist |
Masaki Mizuno | khaki | Flame Artist |
Matt Smith | CUTTING EDGE | Visual Effects |
Rumiko Kinoshita | CUTTING EDGE | Visual Effects |
Junji Matsuo | CUTTING EDGE | Visual Effects |
Setsu Fukushima | Ongakushitsu Inc. | Sound Studio Producer |
Kazuo Masutomi | Freelance | Sound Mixer |
This is a branding campaign for PS4 to spread the world an intrinsic value of Game console. The campaign kicked off in 2015 and has been ongoing for more than 2 years. “You can enjoy what you normally can’t do”- The essential value of which the game console brings is the basic concept. For this commercial, we depicted a house party that surpasses your imagination. We tried to use as less CG as possible to pursue real movement for the characters and aimed a condensing entertainment world just like what PS4 brings you.