GREATNESS OF DOING IMPOSSIBLE 2017

TitleGREATNESS OF DOING IMPOSSIBLE 2017
BrandSONY INTERACTIVE ENTERTAINMENT INC.
Product / ServicePS4
CategoryA01. Direction
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAIYO KIKAKU Tokyo, JAPAN

Credits

Name Company Position
Mitsuhiro Ito Dentsu Inc. Executive Creative Director
Toshiyuki Konishi POOL inc. Creative Director & Planner & Copywriter
Hideyuki Tanno POOL inc. Creative Director & Planner
Yosuke Ishiko POOL inc. Planner
Yuichi Kodama vivision Planner & Director & Editor
Kenkichi Shimizu Dentsu Inc. Account Executive
Hirofumi Kikui Dentsu Inc. Account Executive
Takuya Akikusa Dentsu Inc. Account Executive
Mako Nakamura Dentsu Inc. Account Executive
Ryota Izumiya TAIYO KIKAKU Co., Ltd. Producer
Maiko Shimada TAIYO KIKAKU Co., Ltd. Producer
Satoshi Takahashi kichi Producer
Tae Kuragasaki TAIYO KIKAKU Co., Ltd. Production Manager
Yuta Echigo Freelance Cinematographer
Koshiro Ueno Freelance Gaffer
Tateo Yanagimachi Freelance Production Designer
Kazuhiro Sawataishi Freelance Stylist
Mayumi Sugiyama Freelance Stylist
Tho Freelance Hair Makeup Artist
Ryoji Inagaki Freelance Hair Makeup Artist
Kyoko Yamada Freelance Hair Makeup Artist
Tomoaki Kawasumi Freelance Action
Gorira vivision Editor
Yasutaka Ishihara Sony PCL Inc. Colorist
Masaki Mizuno khaki Flame Artist
Matt Smith CUTTING EDGE Visual Effects
Rumiko Kinoshita CUTTING EDGE Visual Effects
Junji Matsuo CUTTING EDGE Visual Effects
Setsu Fukushima Ongakushitsu Inc. Sound Studio Producer
Kazuo Masutomi Freelance Sound Mixer

Brief Explanation

This is a branding campaign for PS4 to spread the world an intrinsic value of Game console. The campaign kicked off in 2015 and has been ongoing for more than 2 years. “You can enjoy what you normally can’t do”- The essential value of which the game console brings is the basic concept. For this commercial, we depicted a house party that surpasses your imagination. We tried to use as less CG as possible to pursue real movement for the characters and aimed a condensing entertainment world just like what PS4 brings you.

Links

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