COMMITMENT NEVER FADES

TitleCOMMITMENT NEVER FADES
ClientPLATINUM GUILD INTERNATIONAL
Product / ServicePLATINUM GUILD INTERNATIONAL
CategoryA08. Use of Licensed or Adapted Music
EntrantHAVAS SHANGHAI, CHINA
Idea Creation HAVAS SHANGHAI, CHINA
Production STEAM FILMS Shanghai, CHINA

Brief Explanation

This is a love story, between married couple who are ordinary as others, the only difference is the wife is taller than her husband. Besides that, there‘s no special for them. When getting married, they put wedding ring on each other, swore never to be separated. The share all the sweet and bitter together. Day after day, the husband is left alone in this world. On an over casted day with some light rain. This old gentleman looks up at the rain. Then he opened the umbrella, holding his arm and raising it high over his head. Just like his tall wife never left. His wedding ring cross with his wife’s together on his fourth finger, shining over the umbrella handle. It is the wedding ring they put on for each other from the beginning, seems like tear drops in his wife’s eyes.

Credits

Name Company Position
Ben Sun Erhei Havas General Manager, Shanghai / Chief Creative Officer, China
Shangyong Yang Havas Shanghai Executive Creative Director
Summer Zou Havas Shanghai Art Director
Scott Miao Havas Shanghai Art Director
May Xie Havas Shanghai Copy Writer
Gingzim Lo Steam Films Director
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