Title | COMMITMENT NEVER FADES |
Brand | PLATINUM GUILD INTERNATIONAL |
Product / Service | PLATINUM GUILD INTERNATIONAL |
Category | A08. Use of Licensed or Adapted Music |
Entrant | HAVAS SHANGHAI, CHINA |
Idea Creation | HAVAS SHANGHAI, CHINA |
Production | STEAM FILMS Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Ben Sun Erhei | Havas | General Manager, Shanghai / Chief Creative Officer, China |
Shangyong Yang | Havas Shanghai | Executive Creative Director |
Summer Zou | Havas Shanghai | Art Director |
Scott Miao | Havas Shanghai | Art Director |
May Xie | Havas Shanghai | Copy Writer |
Gingzim Lo | Steam Films | Director |
This is a love story, between married couple who are ordinary as others, the only difference is the wife is taller than her husband. Besides that, there‘s no special for them. When getting married, they put wedding ring on each other, swore never to be separated. The share all the sweet and bitter together. Day after day, the husband is left alone in this world. On an over casted day with some light rain. This old gentleman looks up at the rain. Then he opened the umbrella, holding his arm and raising it high over his head. Just like his tall wife never left. His wedding ring cross with his wife’s together on his fourth finger, shining over the umbrella handle. It is the wedding ring they put on for each other from the beginning, seems like tear drops in his wife’s eyes.