REDISCOVER LOVE FROM ANOTHER ANGLE

TitleREDISCOVER LOVE FROM ANOTHER ANGLE
ClientDJI
Product / ServiceDJI DRONES
CategoryA01. Direction
EntrantBBDO CHINA Guangzhou, CHINA
Idea Creation BBDO CHINA Guangzhou, CHINA

Brief Explanation

Which is more correct, to let a child roam freely with his or her passion or to pave a way for them that will lead to a stable life? To many parents, the latter choice is a no-brainer. Yet the devotion to keeping their child on a straight and narrow path is often the cause for tension between parents and child. And this is also the starting point of our story. A son returning to his home village for Chinese New Year after an extended time away. While his mother is thrilled to see him back, his father still gives him the cold shoulder. As he stays in the house he recalls the last argument they had before leaving for the city. Yet something caught his eyes and made him realized he could’ve misunderstood his father; that his father may not be as stubborn as he had thought.

Credits

Name Company Position
Supparat Thepparat BBDO China (Guangzhou) Creative Partner
Will Gao BBDO China (Guangzhou) Senior Art Director
Natalia Chen BBDO China (Guangzhou) Copywriter
Eric Zhou BBDO China (Guangzhou) General Manager
Chloe Zhang BBDO China (Guangzhou) Associate Account Director
Alice Zhao BBDO China (Guangzhou) Senior Account Executive
Kenny Au-Ieong BBDO China (Guangzhou) Planning Director
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