HEROES (MUSIC)

Short List
TitleHEROES (MUSIC)
BrandWESTPAC
Product / ServiceHELP IS WHO WE ARE CAMPAIGN
CategoryA08. Use of Licensed or Adapted Music
EntrantLEVEL TWO MUSIC Melbourne, AUSTRALIA
Idea Creation DDB SYDNEY, AUSTRALIA
Idea Creation 2 WESTPAC Sydney, AUSTRALIA
Media Placement MEDIA LAB COMMUNICATIONS Sydney, AUSTRALIA
Production EXIT FILMS Sydney, AUSTRALIA
Production 2 NYLON STUDIOS Sydney, AUSTRALIA
Production 3 ALT.VFX Sydney, AUSTRALIA
Production 4 THE BUTCHERY Melbourne, AUSTRALIA
Additional Company LEVEL TWO MUSIC Melbourne, AUSTRALIA
Additional Company 2 MCGREGOR CASTING Sydney, AUSTRALIA
Additional Company 3 FLINDERS UNIVERSITY Adelaide, AUSTRALIA

Credits

Name Company Position
Karl Richter Level Two Music Founder
Martine Jager Westpac Chief Marketing Officer
Sevda Cemo DDB Sydney Head of Integrated Content
Ben Welsh DDB Sydney Chief Creative Office
Leah Churchill Brown Exit Films Executive Producer
Mark Molloy Exit Films Director
Stevie Ray McGregor Casting Casting director
Jack Hutchings The Butchery Editor
Colin Renshaw ALT VFX VFX Supervisor
Simon Lister Nylon Studios Sound Engineer
Andreas Smetana Flint Photography Photographer
MediaLab MediaLab Media agency
Gang of Youths n/a Master Music

Brief Explanation

The 90-second film opens on hard-working Australian steel workers building the Sydney Harbour Bridge under perilous conditions. The black-and-white sepia tones merge into a brightly coloured palette as we see a young woman going into labour in the backseat of car. More visions of hardship are presented, such as a dark-skinned schoolgirl being stared at by her fellow students, a wheelchair-bound athlete falling over, and regional flooding. As the chorus of “Heroes” (originally performed by David Bowie, re-recorded by Gang of Youths) kicks in, we feel an overwhelming sense of compassion as everyday Australians are shown helping those in need. From the extraordinary act of a complete stranger helping the young woman give birth, to the seemingly insignificant act of sitting next to someone who’s alone, the film highlights the importance of acting upon our innately human desire to help those in need.

Links
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