Title | HEROES (MUSIC) |
Brand | WESTPAC |
Product / Service | HELP IS WHO WE ARE CAMPAIGN |
Category | A08. Use of Licensed or Adapted Music |
Entrant | LEVEL TWO MUSIC Melbourne, AUSTRALIA |
Idea Creation | DDB SYDNEY, AUSTRALIA |
Idea Creation 2 | WESTPAC Sydney, AUSTRALIA |
Media Placement | MEDIA LAB COMMUNICATIONS Sydney, AUSTRALIA |
Production | EXIT FILMS Sydney, AUSTRALIA |
Production 2 | NYLON STUDIOS Sydney, AUSTRALIA |
Production 3 | ALT.VFX Sydney, AUSTRALIA |
Production 4 | THE BUTCHERY Melbourne, AUSTRALIA |
Additional Company | LEVEL TWO MUSIC Melbourne, AUSTRALIA |
Additional Company 2 | MCGREGOR CASTING Sydney, AUSTRALIA |
Additional Company 3 | FLINDERS UNIVERSITY Adelaide, AUSTRALIA |
Name | Company | Position |
---|---|---|
Karl Richter | Level Two Music | Founder |
Martine Jager | Westpac | Chief Marketing Officer |
Sevda Cemo | DDB Sydney | Head of Integrated Content |
Ben Welsh | DDB Sydney | Chief Creative Office |
Leah Churchill Brown | Exit Films | Executive Producer |
Mark Molloy | Exit Films | Director |
Stevie Ray | McGregor Casting | Casting director |
Jack Hutchings | The Butchery | Editor |
Colin Renshaw | ALT VFX | VFX Supervisor |
Simon Lister | Nylon Studios | Sound Engineer |
Andreas Smetana | Flint Photography | Photographer |
MediaLab | MediaLab | Media agency |
Gang of Youths | n/a | Master Music |
The 90-second film opens on hard-working Australian steel workers building the Sydney Harbour Bridge under perilous conditions. The black-and-white sepia tones merge into a brightly coloured palette as we see a young woman going into labour in the backseat of car. More visions of hardship are presented, such as a dark-skinned schoolgirl being stared at by her fellow students, a wheelchair-bound athlete falling over, and regional flooding. As the chorus of “Heroes” (originally performed by David Bowie, re-recorded by Gang of Youths) kicks in, we feel an overwhelming sense of compassion as everyday Australians are shown helping those in need. From the extraordinary act of a complete stranger helping the young woman give birth, to the seemingly insignificant act of sitting next to someone who’s alone, the film highlights the importance of acting upon our innately human desire to help those in need.