Title | HELP. IT'S WHAT WE DO. |
Brand | WESTPAC |
Product / Service | 200 YEARS BRAND TVC |
Category | A01. Direction |
Entrant | EXIT FILMS Sydney, AUSTRALIA |
Idea Creation | DDB SYDNEY, AUSTRALIA |
Production | EXIT FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Welsh | DDB Sydney | Chief Creative Officer |
Tara Ford | DDB Sydney | Executive Creative Director |
Noah Regan | DDB Sydney | Head of Art |
Dave King | DDB Sydney | Creative Partner |
Paul Jansen | DDB Sydney | Senior Designer |
JJ Winlove | DDB Sydney | Art Director |
Sevda Cemo | DDB Sydney | Head of Integrated Content |
Philipa Smith | DDB Sydney | Production and Post Assistant |
Richard Maxton | DDB Sydney | Content Creator |
Leah Churchill Brown | EXIT Films | Executive Producer |
Mark Molloy | EXIT Films | Director |
Karen Sproul | EXIT Films | Producer |
Adam Arkapaw | EXIT Films | Cinematographer |
Steven Jones Evans | EXIT Films | Production Designer |
Cappi Ireland | EXIT Films | Costume Designer |
Jack Hutchings | The Butchery | Editor |
Colin Renshaw | ALT VFX | VFX Supervisor |
Simon Lister | Nylon Studios | Sound Engineer |
Karl Richter | Level Two Music | Music Supervision |
Electric Dreams | Electric Dreams | Music Composition |
Gang of Youths | - | Master Music |
Martine Jager | Westpac | Chief Marketing Officer |
Jenny Melhuish | Westpac | Head of Group Brands, Advertising & Media |
Adrian McCaffrey | Westpac | Digital, Marketing, & Customer Experience |
Nicole Bardsley | Westpac | Head of Westpac Brand Strategy |
Karissa Fletcher | Westpac | Acting Head of Westpac Brand Strategy |
Andrew Howie | Westpac | Head of Westpac Advertising |
Karina Brown | Westpac | Marketing Manager |
In this film, Australia's oldest bank, Westpac, captures the country's spirit of 'mateship' by illustrating real-life moments of help from the past. We see people helping each other throughout two hundred years of Australian history - be it in moments big or small. Our journey through the past shows us that the spirit of mateship and the Australian character to help out has been there for a long time. One scene takes place during the construction of the Sydney Harbour Bridge, as worker pulls his mate out of the way of a falling beam. And in another key scene a rescue helicopter, which is sponsored by Westpac bank, saves a young man from treacherous floodwaters. The film is scored with a cover of Bowie’s “Heroes”, as performed by Australian band, Gang of Youths.