HELP. IT'S WHAT WE DO.

Bronze Spike
TitleHELP. IT'S WHAT WE DO.
ClientWESTPAC
Product / Service200 YEARS BRAND TVC
CategoryA01. Direction
EntrantEXIT FILMS Sydney, AUSTRALIA
Idea Creation DDB SYDNEY, AUSTRALIA
Production EXIT FILMS Sydney, AUSTRALIA

Brief Explanation

In this film, Australia's oldest bank, Westpac, captures the country's spirit of 'mateship' by illustrating real-life moments of help from the past. We see people helping each other throughout two hundred years of Australian history - be it in moments big or small. Our journey through the past shows us that the spirit of mateship and the Australian character to help out has been there for a long time. One scene takes place during the construction of the Sydney Harbour Bridge, as worker pulls his mate out of the way of a falling beam. And in another key scene a rescue helicopter, which is sponsored by Westpac bank, saves a young man from treacherous floodwaters. The film is scored with a cover of Bowie’s “Heroes”, as performed by Australian band, Gang of Youths.

Credits

Name Company Position
Ben Welsh DDB Sydney Chief Creative Officer
Tara Ford DDB Sydney Executive Creative Director
Noah Regan DDB Sydney Head of Art
Dave King DDB Sydney Creative Partner
Paul Jansen DDB Sydney Senior Designer
JJ Winlove DDB Sydney Art Director
Sevda Cemo DDB Sydney Head of Integrated Content
Philipa Smith DDB Sydney Production and Post Assistant
Richard Maxton DDB Sydney Content Creator
Leah Churchill Brown EXIT Films Executive Producer
Mark Molloy EXIT Films Director
Karen Sproul EXIT Films Producer
Adam Arkapaw EXIT Films Cinematographer
Steven Jones Evans EXIT Films Production Designer
Cappi Ireland EXIT Films Costume Designer
Jack Hutchings The Butchery Editor
Colin Renshaw ALT VFX VFX Supervisor
Simon Lister Nylon Studios Sound Engineer
Karl Richter Level Two Music Music Supervision
Electric Dreams Electric Dreams Music Composition
Gang of Youths - Master Music
Martine Jager Westpac Chief Marketing Officer
Jenny Melhuish Westpac Head of Group Brands, Advertising & Media
Adrian McCaffrey Westpac Digital, Marketing, & Customer Experience
Nicole Bardsley Westpac Head of Westpac Brand Strategy
Karissa Fletcher Westpac Acting Head of Westpac Brand Strategy
Andrew Howie Westpac Head of Westpac Advertising
Karina Brown Westpac Marketing Manager
Links
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