Brief Explanation

Vietnamobile is now repositioned as the brand that stands behind the people. Whatever the company does, is to put the people's benefit above all. That's what the product provides, democratized data unlocks the restraint for the people to become the one whom in control of what they do. An unbelievable offer, for unbelievable freedom. To show that, came from the finding that Vietnam is really unbelievable to outsiders, we want the people to see that vision too, thus we decided to inspire Vietnam through showing and enabling those who go out of the way to show the world that Vietnam is unbelievable. Hence, we launch the manifesto film to communicate about the new belief of the company, by showcasing profiles of real people who can bend realities by just their body. Additionally, we tap into different kinds of arts and symbols of Vietnam through visual and music.

By the time we got into the edit, we knew we had captured some really striking imagery but the edit was where we really had to shape the how the audience would be impacted by it. We knew we need to grab their attention from the off so we kicked straight in with some big sounds in the music and kept the rhythm and tempo throughout the building to a crescendo of sound and imagery. The idea was to keep people so engaged in a kind of tonal montage that we could leave all the campaign messaging to the end and rely solely on the visuals to capture the spirit of the campaign up to that point. So in that regard, the whole process relied heavily on the edit and how we shaped its impact on the viewer.