Brief Explanation

Vietnamobile is now repositioned as the brand that stands behind the people. Whatever the company does, is to put the people's benefit above all. That's what the product provides, democratized data unlocks the restraint for the people to become the one whom in control of what they do. An unbelievable offer, for unbelievable freedom. To show that, came from the finding that Vietnam is really unbelievable to outsiders, we want the people to see that vision too, thus we decided to inspire Vietnam through showing and enabling those who go out of the way to show the world that Vietnam is unbelievable. Hence, we launch the manifesto film to communicate about the new belief of the company, by showcasing profiles of real people who can bend realities by just their body. Additionally, we tap into different kinds of arts and symbols of Vietnam through visual and music.

The Brief

It's not often the gate is left open and granddad gets to run up the street in his pajamas but Vietnammobile was one of those times. Our brief was to give our extraordinary talent somewhere special to perform, somewhere that complemented their energy, skills and style but also connects to the rest of the film somehow...a dream brief really but also the type that can bite you in the arse hard, the type that can also be translated to "we don't really know what we want but we don't like what you think we want". Fortunately, the planets aligned as did the agency, client, director, our DOP, producers collectively got to make a mad wee film, we're very grateful the gate was left open.