Brief Explanation

Vietnamobile is now repositioned as the brand that stands behind the people. Whatever the company does, is to put the people's benefit above all. That's what the product provides, democratized data unlocks the restraint for the people to become the one whom in control of what they do. An unbelievable offer, for unbelievable freedom. To show that, came from the finding that Vietnam is really unbelievable to outsiders, we want the people to see that vision too, thus we decided to inspire Vietnam through showing and enabling those who go out of the way to show the world that Vietnam is unbelievable. Hence, we launch the manifesto film to communicate about the new belief of the company, by showcasing profiles of real people who can bend realities by just their body. Additionally, we tap into different kinds of arts and symbols of Vietnam through visual and music.

Execution

Our main aim was to powerfully communicate the idea behind the campaign in a really visual fashion. It was the first time an offer had been made like this in Vietnam so we wanted to create a visual equivalent of this in film form. Something that had never been seen on Vietnamese TV before. Our big focus was on impact, so with every element from art direction, cinematography and performances to the editing and music we kept this in mind. It had to be bold, new and fresh. Our challenge was to make all these elements work together in such a way that it grabbed the viewers attention whilst still communicating the key message of the campaign.