AT YOUR SERVICE

TitleAT YOUR SERVICE
BrandSINGTEL TELECOMMUNICATIONS
Product / ServiceCUSTOMER SERVICE
CategoryA04. Production Design / Art Direction
EntrantFREEFLOW PRODUCTIONS Singapore, SINGAPORE
Idea Creation BBH Singapore, SINGAPORE
Production FREEFLOW PRODUCTIONS Singapore, SINGAPORE

Credits

Name Company Position
Joakim Borgström BBH Executive Creative Director
Nikhil Panjwani BBH Creative Director
Jon Loke BBH Art Director
Kooichi Chee BBH Art Director
Maurice Wee BBH Creative Team
Yashanti Yap BBH Creative Team
Bae Soo Yeon BBH Creative Team
Roslee Yusof Freeflow Productions Director
Jill Soong Freeflow Productions Senior Producer
Kit Yee Chow Freeflow Productions Producer
Serene Chen Freeflow Productions Assistant Producer
Liang Yaomin Freeflow Productions 1st Assistant Director (Singapore)
Carina Hsu Greatland Films 1st Assistant Director (Taiwan)
Alan Yap Freeflow Productions Director of Photography
Chris Koh Freeflow Productions Art Director (Singapore)
Jiang Zhi Greatland Films Art Director (Taiwan)
Benjamin Ong Freeflow Productions Gaffer (Singapore)
Su Zhuan You Greatland Films Gaffer (Taiwan)
Cara Suplido-Tan Freeflow Post Production Post Producer
Spencer Wong Freeflow Post Production Head of Post
Omar De Vera Freeflow Post Production Offline Editor
Zhaobin Huang Freeflow Post Production Assistant Editor
CK Tan Freeflow Post Production Online Artist
Adrian Ooi Freeflow Post Production Colourist
Zac Ong BBH Creative Team

Brief Explanation

Taking place in ancient China, a demanding princess is looking for a messenger bird (a customary mode of communication in that period). A resourceful trader tries his utmost to meet her expectations. The basic package, customised package, unexpected package… the trader doesn’t give up. He never gives up. Likewise, Singtel stops at nothing to bring the best solutions to each and every customer.

The Brief

Everything on the set, from costumes, to set design, to birds were researched to be era accurate. However, the production design also had to showcase the idea of innovation. Hence, the team produced the wooden droid which is similar to current droid in the store as well as the mechatronic bird, which turn out to be a wonderful visual device. Being a natural bird lover, the set also had to have intricate details to show its the natural choice in the land for a princess to be a customer. Everything from the pillars, the wooden ceiling dividers and the ceiling had intricate bird carvings. The production designer also had to make sure the set met the director’s two key requirements. A place of premier innovation that could carry the film through both day and night settings as well as having a resemblance to the modern day Singtel store.