Brief Explanation

Taking place in ancient China, a demanding princess is looking for a messenger bird (a customary mode of communication in that period). A resourceful trader tries his utmost to meet her expectations. The basic package, customised package, unexpected package… the trader doesn’t give up. He never gives up. Likewise, Singtel stops at nothing to bring the best solutions to each and every customer.

Execution

The director had a vision for the film to showcase innovation in an era long past. The visuals ideas such as the wooden droid and the mechatronic bird ended up being key visuals that would answer the creative brief. The director also had to marry ideas and set between the modern Singtel store and the bird store which served as a personification of it. Beyond that, the consumer also had to understand the key idea, that the brand is not satisfied until its customers are. One of the challenges given to the team was that the film needed to feel epic, yet it also had to be set in the confines of a store. The performances of the talents were perfect to deliver this, amidst the production design which had great thought in the set, costumes, set design, birds and brilliant cinematography.