Title | BIA-MAI-YORM-PLEAN-PLANG (THE INSURANCE FEE THAT NEVER CHANGES) |
Brand | SYN MUN KONG INSURANCE PLC. |
Product / Service | MOTOR INSURANCE "KON KRUNG" |
Category | A08. Use of Licensed or Adapted Music |
Entrant | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Idea Creation | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Media Placement | RABBIT DIGITAL GROUP Bangkok, THAILAND |
Production | Y NOT PRODUCTION CO., LTD. Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Tiabtawan Limjittrakorn | Rabbit Digital Group | Creative Group Head |
Papop Chaowanapreecha | Rabbit Digital Group | Creative Director |
Supakit Sukarog | Rabbit Digital Group | Copy Writer |
Kanitkorn Srimakorn | Rabbit Digital Group | Copy Writer |
Matithorn Prachuabmoh Chaimoungkalo | Rabbit Digital Group | Copy Writer |
Noranit Yasopa | Rabbit Digital Group | Executive Creative Director |
Sarina Pornnimit | Rabbit Digital Group | Art Director |
Valunch Charoensombut-Amorn | Rabbit Digital Group | Art Director |
Potrawee Wichien | Rabbit Digital Group | Agency Producer |
Sarin Ittinuntaweerachai | Rabbit Digital Group | Agency Producer |
Saroj Laohasiri | Rabbit Digital Group | Chief Marketing Officer |
Chayanin Prasertsuk | Rabbit Digital Group | Senior Strategic Planner |
Phannaphat Meesridee | Rabbit Digital Group | Strategic Planner |
Apicharn Chalermchainuwong | Rabbit Digital Group | Strategic Planner |
Kathleen Wongsanganan | Rabbit Digital Group | Client Service Director |
Akaraporn Fongchitcharoen | Rabbit Digital Group | Account Director |
Wanwisa Pensunti | Rabbit Digital Group | Account Manager |
Oracha Chinsawatpun | Rabbit Digital Group | Account Manager |
Oravee Tungsupapornchai | Rabbit Digital Group | Media Planner |
Pannarot Kanpot | Rabbit Digital Group | Content Editor |
Niyada Suwannatri | Rabbit Digital Group | Content Editor |
Teeradet Patinyapirom | Rabbit Digital Group | Social Media |
Pitchaya Niamsiri | Rabbit Digital Group | Project Manager |
Piyakan Bootprasert | Y Not Production | Film Director |
Pitchaya Supasiriluk | Y Not Production | Assistant Film Director |
Jennifer Uy | Y Not Production | Film Producer |
Nisha Jurairattanaporn | Y Not Production | Director of Photography |
Aftershoot | Aftershoot | Post Production |
We adapted a Thai top hit song about a love that never changes into a singalong of our similar insurance core benefit in this song called “BIA-MAI-YORM- PLIAN-PLAENG” (The Insurance Fee That Never Changes). To reinforce our insurance plan benefit our singers consisting of different parts of the city that often give cars small injuries all come together to apologize in a light, carefree way. The results were much better than expected. More than 3 millions views to the film within 2 weeks. Lead results doubled our estimated number with only half cost per lead. Sales in the first month also came up to more than 12 million baht. It created a nationwide ripple effect, with active conversations online regarding if the plan could apply for non-Bangkok cars too. We resulted with more than 20,000 people contacting us about the insurance plan every week.