Title | BURRITO / RICE NOODLE / BLUE LEMONADE |
Brand | BAEDAL MINJOK / WOOWA BROTHERS CORP. |
Product / Service | FOOD DELIVERY APP. SERVICE |
Category | A03. Casting |
Entrant | HS AD Seoul, SOUTH KOREA |
Idea Creation | HS AD Seoul, SOUTH KOREA |
Media Placement | HS AD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
HWANG BO HYUN | HS Ad | CCO |
BHANG EUN HA | HS Ad | ECD |
Huh Soo Jin | HS Ad | CW |
You Jee Young | HS Ad | CW |
Lee Sol | HS Ad | CW |
Jung Kil Hong | HS Ad | AD |
Lee Dong Seok | HS Ad | AD |
Kim Ji Won | HS Ad | AD |
Kim Eunseon | HS Ad | AD |
Son Young Jun | HS Ad | AE |
Bae SangHyun | HS Ad | AE |
Song Ji Hoon | HS Ad | AE |
John S.Park | Addictfilms | Director |
Nam Hyung Kim | Addictfilms | Producer |
Sung An You | Addictfilms | Assistant director |
Sang Ho Hong | freelancer | D.O.P |
Hong Su Kim | Light On | Gaffer |
Nam Kwon Lee | Grip Operatar | Key Grip |
Su Yeon Tae | Arte | Production designer |
Sae Won Oh | Fireworkspost | Editor |
Ho Suk Jang | Locus | VFX Supervisor |
Sang Hoon Jung | Locus | 2D Supervisor |
Jong Pyo Yang | Comma Studio | Stop-motion director |
Il Ho Jeon | Gorilla Sound | Recording supervisor |
Ban Seok Lee | Gorilla Sound | Music director |
Dae Ho Jung | KMFX special effects | SFX supervisor |
[Adventure of Baedal Minjok] The idea of this film was to bring the character, Beadal Jr. (which in Korean means ‘delivery’) to life. We first launched a prequel that tells us foods even with different nationality and backgrounds can all be part of our nation, and made each menu as an independent piece. This stop motion film ‘BURRITO/ RICE NOODLE/ BLUE LEMONADE’ is the independent pieces of Adventure of Baedal Minjok- Delivery of the restaurant food. Baedal Jr. dressed in traditional Mexican costumes is leaning on a desert-looking burrito and plays a guitar. Baedal Jr. then appears wearing Vietnamese conical hat. His boat is moving on the rice noodle bowl. Next is the relaxed Baedal Jr. floating on the blue lemonade with his air mattress. These short films each ends with the message ‘Burritos /rice noodles/ Blue lemonades have now joined <Baedal Minjok>, The Nation of Home Delivery.’
We mainly focused on food so we casted the food itself, which is the essential of delivery services instead of casting famous actors. The Baedal Jr. character that was only used inside the company was brought in this campaign among with exaggeration of food texture. We needed to express the challengeable, passionate but unrefined young CEO, and the character Baedal Jr. was our best choice. Choosing the appropriate voice actor for Baedal Jr was as important as the stop motion process. Several voice actors were considered but our final selection was ‘Ahn Jae-hong’ who played the role of ‘Jeong-bong’ in ‘Reply 1988’. The casting of ‘Jeong-bong’ appeared to be an excellent choice. Jeong-bong’s voice was widely recognized by the public and this helped the campaign spread virally.