Brief Explanation

[Let’s give personality, family and history to the character!] The idea of this film was to bring the character, Beadal Jr. (which in Korean means ‘delivery’) to life. The story of Baedal Jr. who developed a new delivery service after his family was created as a stop motion film. ‘Live to eat great food, anywhere you’d like’ This had been the motto of Beadal family for long. Baedal Jr. who inherited his family business on delivery food thought something was missing from their service. His parents and grandparents created several delivery services but still, foods that were non-deliverable existed. Baedal Jr. decided to bring restaurant foods such as lobsters and steaks back home and finally, he united all the great restaurants available through the app <Baedal Minjok>- The nation of delivery.

We mainly focused on food so we casted the food itself, which is the essential of delivery services instead of casting famous actors. The Baedal Jr. character that was only used inside the company was brought in this campaign among with exaggeration of food texture. We needed to express the challengeable, passionate but unrefined young CEO, and the character Baedal Jr. was our best choice. Choosing the appropriate voice actor for Baedal Jr was as important as the stop motion process. Several voice actors were considered but our final selection was ‘Ahn Jae-hong’ who played the role of ‘Jeong-bong’ in ‘Reply 1988’. The casting of ‘Jeong-bong’ appeared to be an excellent choice. Jeong-bong’s voice was widely recognized by the public and this helped the campaign spread virally.